Web Developer - Marketing Team Job at OpenSesame in Milwaukee

Overview

OpenSesame's mission is to help develop the world's most productive and admired workforces. We offer a comprehensive catalog of more than 40,000 eLearning courses from top publishers, but we genuinely provide companies with the opportunity to enhance and upgrade the skills of their employees. The Web Developer is responsible for every aspect of the OpenSesame website. It's the "front door" to the business and needs to represent our brand promise as well as give visitors a seamless experience. We know buyers stay anonymous for at least ⅔ of the way through their journey before identifying themselves; OpenSesame's website is the primary way they interact with us.

Responsibilities

• Manage opensesame.com WordPress code framework and site content to improve user experience and engagement metrics.
• Required knowledge of CSS, HTML, PHP, Javascript, SCSS, NPM, Gutenberg and Git.
• Generate consistent performance reports demonstrating progress toward goals and the results of testing / optimization.
• Lead the implementation, management, and customization of Google Analytics GA4 and Google Tag Manager.
• Optimize websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards.
• Understand the buyer journey and best practices for engaging visitors; lead SEO initiatives to improve search visibility.
• Research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis.
• Familiarity with MarTech operations and the role a website plays in the sales funnel, including conversion point optimization, Salesforce integration, and data capture.
• Act as a cross-functional partner and SME to stakeholder teams across marketing, sales, customer success, and product.
• Oversee day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates.
• Plan and execute A / B testing on the website to identify efficiencies and opportunities in how we engage users and maximize conversions.
• Utilize web analytics tools to collect user data and provide strategic insights and recommendations.
• Support marketing operations and other teams through the creation of landing pages, original design elements, and navigation.
• Determine a regular reporting structure for web performance metrics and manage ongoing collection and delivery.
• Implement SEO best practices, develop net-new assets on the site, and facilitate migration and optimization of existing collateral; create and document a long-term strategy for traffic growth linked to broader marketing campaigns.
• Train internally to become OpenSesame Qualified.

Location

This position can be based anywhere in the US. We operate as a remote-first company, and invest in all-company meetings several times a year.

Performance Driven

We\'re looking for self-starters with a track record of delivering excellent results, but we\'re highly selective about who we hire. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.

Compensation

The pay range for this position is generally between $130,000 - $145,000 per year and depends on experience. OpenSesame offers a comprehensive benefits package, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. We carefully consider compensation factors based on market data, job family, background, skills, and experience. We prioritize pay transparency, fairness, and equity.

Equal Employment Opportunity

OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values diversity. We do not discriminate on the basis of legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. For more information on our Diversity, Equity, and Inclusion initiatives, please ask during the application process.

Pay Transparency

OpenSesame prioritizes pay transparency and equity, and regularly reviews compensation practices to align with our values and goals. We provide competitive and fair compensation based on skills, experience, and performance.

CPRA (California Candidates)

When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and CPRA. This may include personal details and employment history, and will only be used for employment-related purposes. We may share this information with third-party service providers, but we will not sell it to third parties. If you have questions, please contact us; for more information on your rights under CPRA, refer to our privacy policy or the California Attorney General\'s website.

Job details

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