Email Marketing Specialist

About the Company

American Bath Group is a leading manufacturer of high-quality bathing products, dedicated to innovation, craftsmanship, and customer satisfaction. With a strong portfolio of trusted brands, we provide a wide range of tubs, showers, and bathing solutions designed for both residential and commercial applications. Our commitment to excellence, safety, and sustainability drives us to create products that enhance everyday life. At American Bath Group, we value teamwork, integrity, and continuous improvement, making us a great place to build a rewarding career in the manufacturing industry.

About the Role

We are currently looking to add a E-mail / CRM Marketing Specialist to our team in Irving, TX. This role is responsible for developing, executing, and optimizing the company's e-mail marketing and customer relationship management strategies. This role includes identifying opportunities to enhance audience engagement, building strategic partnerships, and leveraging modern technologies to improve campaign performance.

Responsibilities

• Develop and implement a comprehensive e-mail marketing strategy to support wholesale channel objectives, focusing on lead nurturing, customer retention, and sales enablement.
• Analyze competitor campaigns, industry benchmarks, and audience data to identify opportunities and present actionable recommendations to the marketing team.
• Identify and cultivate partnerships (e.g., co-marketing opportunities, integration platforms) to expand campaign reach and effectiveness.
• Optimize email lists by managing disengaged subscribers, re-engaging target segments, and applying dynamic segmentation for personalized experiences.
• Design and execute advanced automation workflows in HubSpot or similar platforms, including drip campaigns, behavioral triggers, and lifecycle-based sequences.
• Oversee the development of engaging, on-brand email content in collaboration with agencies and internal creative resources.
• Use analytics tools to monitor campaign performance (open rates, click-through rates, conversions), identify gaps, and recommend optimization tactics.
• Research and propose the adoption of emerging technologies such as AI-driven personalization, interactive email elements, or AMP for Email.
• Collaborate cross-functionally with sales, channel teams, and other marketing staff to align CRM and email initiatives with competitive insights and field-driven opportunities.
• Prepare and deliver regular performance reports and strategic insights to the Digital Marketing Manager, highlighting successes, challenges, and areas of improvement.

Qualifications

Required Skills

Work Environment

Equal Opportunity Statement

American Bath Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.