Trailer Sales Representative (FT)

Job Description :

Sales Reports To : Sales

Pay Range : $60,000-70,000 plus commission

Manager / General Manager Location : Kansas City, KS

Job Type : Full-time, Commission-Based / Salary + Commission

Hours : Monday through Friday (8 : 00am-5 : 00pm)

Job Summary :

The Trailer Sales Representative is responsible for selling heavy-duty trailers within an assigned territory. This role includes identifying and engaging potential customers, managing existing accounts, and overseeing the complete sales process. The representative must possess strong technical knowledge of trailer specifications and demonstrate effective sales and customer service capabilities.

Key Responsibilities :

Sales & Business Development :

• Identify and engage potential customers such as owner-operators, fleet managers, logistics companies, and construction firms.
• Build and maintain a pipeline of prospective buyers through cold calling, networking, referrals, and dealership-generated leads.
• Conduct product presentations and demonstrations.
• Prepare and present sales proposals, quotes, and financing options.
• Negotiate pricing, trade-ins, and sales agreements.
• Source inventory to meet customer and dealership needs.
• Market used trailers to appropriate customer segments.
• Record product performance and competitive activity in CRM.

Customer Relationship Management :

Build and maintain relationships with new and existing customers in assigned territory.

Assess customer needs and recommend appropriate products and financing solutions.

Provide post-sale support and follow-up to ensure customer satisfaction.

Maintain detailed records of customer interactions and transactions in CRM.

Coordinate with finance, service, and parts departments to support customer needs.

Follow up on repair status and ensure customer satisfaction.

Assigned Customer Base Management :

Maintain a minimum of two annual in-person documented CRM activities per assigned customer.

Conduct at least one quarterly documented CRM activity (call, email, or in-person).

Achieve a minimum of one equipment sale per customer within a 60-month buying cycle (extensions require management approval).

Ensure customers are within assigned territory unless approved by management.

Parent-child accounts are assigned to the same representative regardless of territory.

Product Knowledge & Industry Awareness :

Stay informed on industry trends, market conditions, and competitor offerings.

Maintain up-to-date knowledge of truck specifications, pricing, and technology.

Advise customers on vehicle maintenance, warranties, and service packages.

Administrative & Compliance Responsibilities :

Ensure all sales transactions comply with dealership policies and applicable regulations.

Complete all required documentation accurately and promptly.

Collaborate with internal departments to ensure smooth customer experience.

Participate in dealership meetings, training, and promotional events.

Oversee equipment preparation and maintain a professional sales environment.

Coordinate equipment transportation and vendor reconditioning processes.

Maintain compliance with dealer license requirements and documentation.

Qualifications :

2-5+ years of experience in heavy-duty truck sales or related fields (e.g., commercial vehicle sales, logistics, fleet management).

High School Diploma required, post-secondary education in sales, marketing, or related field preferred

Valid driver’s license required; CDL (Commercial Driver’s License) must be obtained within 18 months of hire.

Familiarity with heavy-duty trailers, including suspensions, refrigeration units, dump applications, and trailer spec’ing.

Strong negotiation, prospecting, and closing abilities.

Excellent communication, relationship-building and critical thinking skills.

Experience with CRM systems, Microsoft Office Suite, dealership sales software, and social media tools.

Physical Requirements :

Ability to walk dealership lot and inspect trucks and trailers.

Travel within assigned territory for customer meetings.

Attend industry events as needed.

This job description is not a contract of employment and does not alter the at-will employment relationship.

Geis Dealer Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status

Job Type : Full-time

Benefits :

401(k).

Company car.

Dental insurance.

Health insurance.

Life insurance.

Vision insurance.

Work Location : In person

About Geis Dealer Group :

OUR HISTORY Kansas City Peterbilt, now a part of the Geis Dealer Group, has a rich history dating back to its founding in 1975. Originally established as a local Peterbilt dealership in Kansas City, it was acquired by Leon Geis in 1986. Under the Geis family, the dealership expanded its services to include a variety of commercial vehicle solutions. In 2023, the company underwent a significant rebranding, transitioning from "Kansas City Peterbilt" to Geis Dealer Group, which now encompasses Peterbilt, Utility Trailer, PacLease, TRP Parts, Capacity Trucks, Clement Trailers, Extreme Trailers, and Trailstar Trailers. This strategic shift reflects the company’s commitment to providing broader and more integrated services to its customers. The rebranding allows the group to unify its offerings under one cohesive brand while retaining the trusted relationships and high standards of service it has cultivated over decades. Despite the name change, the company remains dedicated to living its core values. This transformation marks a new chapter for the business, aligning its growth and expansion with customer needs, while continuing to honor its legacy in Kansas City and beyond​. CAREERS At Geis Dealer Group, we believe that our success is driven by our dedicated team of professionals. We are always on the lookout for passionate individuals who are eager to contribute to a dynamic and supportive work environment. Whether you're interested in sales, service, parts, or administration, a career with us offers the opportunity to grow, learn, and make a real impact in the trucking industry. If you’re ready to take the next step in your career and be part of a company that values teamwork, innovation, and customer satisfaction, we invite you to explore our current openings and join us in driving excellence forward! Our Mission - Be the Dealer Group of choice in the trucking industry! Core Values We take ownership We do what we say we will We are professional team players We are lifelong learners We find solutions