Assistant Digital Marketing Manager

Job Description

Job Description

Position Summary

The Assistant Social Media Manager will support the execution of the social media strategy across all Graff Auto Campus brands (Chevrolet, Ford, Kia, Toyota, GMC). This individual will help manage content calendars, engage with followers, assist with digital campaign execution, and contribute to community-building efforts online. The ideal candidate is creative, organized, responsive, and deeply familiar with social media trends and tools.

Key Responsibilities

Content Creation & Scheduling

Assist in developing and scheduling engaging content (posts, stories, reels) for Facebook, Instagram, TikTok, YouTube, and LinkedIn

Collaborate with photographers, videographers, and store teams to gather content from all locations

Write compelling copy and captions aligned with brand voice

Community Engagement

Monitor and respond to comments, messages, and reviews across all platforms promptly and professionally

Identify and engage with local influencers and community partners to boost reach

Campaign Support

Support social media campaigns including contests, seasonal promotions, and paid ads

Assist in managing content calendars and ensure timely execution across all stores

Analytics & Reporting

Track key performance metrics and compile weekly / monthly reports (engagement, reach, conversions)

Monitor competitor activity and suggest improvements or new content ideas

Collaboration

Work closely with the stores to align social strategies with store events, promotions, and inventory needs

Attend dealership events to capture real-time content and community interaction

Qualifications

Strong knowledge of social platforms

Excellent writing, grammar, and communication skills

Ability to multitask and prioritize in a fast-paced environment

Proficiency in Canva, Adobe Spark, or basic photo / video editing software is a plus

Familiarity with automotive industry trends is a bonus

Personal Attributes

Creative and enthusiastic with a keen eye for design and storytelling

Highly organized and detail-oriented

Team player with strong interpersonal skills

Passionate about community engagement and brand building