Chief Marketing Officer

🚀 Seeking a Visionary CMO to Elevate Ocean State Job Lot's Story!

Are you a retail powerhouse ready to craft compelling brand stories that drive loyalty and growth? As the leading closeout retailer in the Northeast, OSJL is expanding regionally, and we're seeking a dynamic leader to boldly share our vision of responsible retail—incredible value, exceptional customer service, and impactful philanthropic endeavors—to new customers while deepening loyalty among our devoted Insiders.

Company Overview :

Ocean State Job Lot (“OSJL” or the “Company”) is a dynamic $850+ million general merchandise retailer with a strong foothold across the Northeast and Mid-Atlantic. With over 170 stores currently and ambitious plans to reach 180 locations, OSJL offers exciting opportunities for growth and contribution. We are an opportunity-driven retailer owning over 50% of our operating locations, totaling 8 million square feet, demonstrating our stability and long-term vision. At OSJL, you will be part of a team committed to delivering exceptional value to our customers while driving positive change and a more responsible future for retail within our communities.

Job Description :

The Chief Marketing Officer (“CMO”) role at Ocean State Job Lot (“OSJL” and “Company”) leads the Company’s marketing efforts, overseeing advertising, communications, public relations, eCommerce, creative design, and branding. This role drives brand loyalty and customer engagement by creating compelling stories and experiences that bring OSJL’s unique identity to life. Working closely with Company leadership, the CMO aligns marketing strategies with the Company's mission, vision, and values. Strong retail experience, outstanding storytelling expertise, and the ability to lead a high-performing creative team are critical for this role, ensuring OSJL’s exceptional value, innovative programs, and philanthropic leadership position resonate with customers in-store and online. The CMO ensures that the customer experience aligns with the brand and that marketing resources are optimized to achieve strategic goals, including, but not limited to, customer loyalty, eCommerce growth, social media and continual digital adoption.

Key Responsibilities :

STRATEGY

• Skillfully and effectively craft the story of OSJL’s differentiated offerings in an engaging and inspirational manner. Build compelling brand stories that highlight OSJL’s value-oriented merchandise, innovative programs (e.g., Insiders Loyalty, Feed for Free, Crazy Deals), and philanthropic initiatives (e.g., Buy-Give-Get, Three Square Meals), aligning with the Company’s Mission, Vision, and Values.
• Develop strategies to drive customer traffic to Company retail stores, attract new customers, increase sales per transaction, and build brand awareness in new markets.
• Drive growth of the Insider Loyalty Program by delivering an exceptional customer experience for Insiders, leveraging our Customer Data Platform to develop a roadmap for enhancements that increase engagement, transactions, and sales.
• Evolve and expand the Company’s current social media footprint by creating engaging and compelling content that resonates with both current and not yet acquired customers.
• Develop and continually refine a long-term growth strategy to increase Buy Online Ship To Store sales and to utilize eCommerce as a tool to drive increased store traffic as well as brand awareness. Develop a roadmap for expanded online offerings.
• Serve as a subject matter expert on the Company’s customers. Leverage research and customer data insights to build strategies for shaping customer sentiment and shopping behavior.

MANAGEMENT / TACTICS

ASSOCIATE & COMMUNITY ENGAGEMENT

Qualifications :

Work Environment :

This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.