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Associate Brand Manager

Associate Brand Manager

Banfi VintnersMelville, NY, US
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Job Description

Position Statement :

We are a woman-led, 3rd generation family-owned luxury wine and spirits company. We are committed to fostering a dynamic and collaborative work environment where every member can thrive. As we continue to grow, we seek a talented Associate Brand Manager to join our team.

Essential Duties and Responsibilities : Current duties may be changed if the job requires and / or additional duties may be assigned if necessary.

This is a multi-faceted role requiring strong communication, multi-tasking and follow-up skills.

Collaborate with team on strategic brand planning and tactical promotions for wine & spirits portfolio. Includes creative ideation, writing briefs / opening jobs and trafficking through to completion / final delivery

Assist in public relations efforts including pitch ideas, agency follow-up, sending samples

Create and maintain calendar of product / vintage accolades and update website with reviews

Assist in development of materials including brand plans and strategic guidelines and work to ensure consistency across all touchpoints

Monitor brands, price points and trends in the marketplace to keep competitive sets current and relevant

Point person for the content management system with the shared responsibility of keeping digital assets current and compliant

Primary point of contact for receiving / tracking hospitality requests and incentive travel

Share in administrative responsibilities covering day to day management of employee trade portal.

Assist in budget tracking and coordination

Assist on other team projects / initiatives as needed

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education, Skills and Experience :

A four-year college degree and / or equivalent work experience in Brand Management, or a related field

Good written and verbal communication skills. Incumbent must possess the ability to develop and provide all necessary written materials, correspondence, and presentations necessary to satisfy job requirements.

Fluent knowledge of PC, working within Microsoft Office, specifically Word, PowerPoint, and Excel, Teams and any other company software is critical to the success of this position.

Interpretive skills : Incumbent must possess the ability to define problems, establish facts and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to the business problem. Ability to interpret an extensive variety of statistical information.

Strong organizational skills, including attention to detail, time management and multitasking skills.

Ability to manage multiple priorities and work under tight deadlines.

Detail-oriented with strong analytical and problem-solving abilities.

Able to work in a fast-paced, dynamic environment.

Prior experience in Salsify is a plus.

Prior experience in Photoshop is plus

Ability to work independently and as part of a team

Passionate about brand identity and storytelling

Physical Demands :

The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the incumbent is regularly required to use their hands and eyes for PC use; reach with hands and arms; talk and hear. The incumbent is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products in particular. The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job. The incumbent must occasionally lift and / or move up to 50 pounds at a time, the approximate weight of a case of wine.

Additional Requirements :

No DWI offenses or illegal drug use

Must be able to commute daily to Corporate Office in Melville, NY

Employee must comply with all federal, state and local laws and regulations which govern the alcoholic

beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers.

Job category : Sales and Marketing

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Associate Brand Manager • Melville, NY, US

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