Manager, Business Intelligence, CRM and Advertising Job at Carnival Cruise Line

Overview

We have an immediate need for a highly experienced BI Manager, CRM & Advertising to own business analysis and project management for Cunard’s Simon Data CDP; lead hands‑on development of lifecycle journeys and trigger campaigns across all digital channels; regularly coordinate with our Email Service Provider teams—including Scalero for both B2C and B2B via Iterable and Salesforce Marketing Cloud (SFMC) integration; coordinate regional marketing efforts for North America and Australia; manage our lifestyle marketing studio through the CDP; deploy use cases and build audience segments for email, direct mail and paid media; ensure consistency in audience segments, drive efficiency and solve complex segmentation challenges; and collaborate closely with Digital Channel Analysts and CRM Specialists—because strong analytics chops, marketing expertise and clear communication aren’t optional, they’re mission critical.

Note : In the refined version, strong tags will be treated as bold; tags adjusted below for formatting.

Essential Functions

Customer Database Marketing & Data Platform Owner :

Define and execute Simon Data database objectives and strategies, and guide IT on effective data models

Oversee end-to-end data collection and integration—build and maintain ETL pipelines (Simon Data, Salesforce, Polar Online / Academy, onboard spend, unsubs) into Snowflake

Implement complex customer segmentation and lifecycle journeys for email, direct mail and paid media

Leverage the CDP for analytics and reporting, translating raw data into targeted marketing insights and actions

Oversee direct mail and paid media segmentation strategies to ensure full alignment with CRM campaigns and overall marketing goals.

Marketing Analysis and reporting : Lead comprehensive, data-driven marketing analysis and reporting by :

Collecting, integrating and modeling data from all channels (Direct Mail Q3 / Q4, repeat cruiser RFPs, digital campaigns, etc.)

Applying statistical methods and data visualization to extract actionable insights and inform future marketing strategies

Monitoring KPIs to assess campaign effectiveness and conducting competitive and trend analyses to uncover market opportunities

Staying on top of industry trends and customer behavior shifts to adapt strategies proactively

Designing, optimizing and maintaining dashboards in Looker, Tableau and internal tools for real-time visibility

Producing clear, data-driven reports with concise recommendations that drive stakeholder decisions

Collaborate with regional marketing, Digital Channel Analysts and CRM Specialists to gather user stories, CDP and ESP specs

Define acceptance criteria, document functional / technical requirements

Host weekly standups and monthly enhancement prioritization meetings

Lead and collaborate with cross-functional teams (developers, testers, website tag managers, IT, Digital Channel Analysts, and other stakeholders) on integration projects such as TAConnect API, Iterable, SFMC, MSFT SNDS, and Floodlight / Web 2.

This involves defining data requirements, developing data models, deploying CDP use cases, troubleshooting issues, and removing roadblocks to ensure successful, on-time delivery.

Additionally, partner with IT and data engineering to ensure the seamless flow of critical customer data across platforms and recommend improvements to BI tools.

Qualifications

Bachelor’s degree required in Marketing / Communications and / or related field

User experience with Jira and other project management tools

User experience with LiveRamp or equivalent connectivity platform

Proficiency in BI tools such as Power BI

Basic SQL skills for data governance, cataloging, and analysis

Understanding of web tracking and Analytics

Advanced skills in Excel

Expertise in email marketing best practices, technologies, trends, and GDPR, CAN-SPAM laws

Proven experience in A / B and multivariate test design, execution, and analysis

Ability to communicate well with all levels within the organization.

Excellent analytical and documentation skills with a high level of accuracy.

Ability to thrive in a fast-paced environment

Strong attention to detail, ability to prioritize multiple projects

Strong Project Management skills

Excellent presentation creation ability. Comfortable presenting to executives and cross-functional teams

Strong analytical, organizational, and verbal / written communication skills essential

5+ years of Campaign Management, Business Intelligence, and Customer segmentation experience

3+ years of experience with agile methodology

5+ years of professional Advertising management experience

3+ years of experience using a CRM systems like Siebel and Salesforce

3+ years of experience using a CDP platform like Simon Data or Adobe CDP

3+ years of Responsys, Salesforce Marketing Cloud, Iterable or other Email Service Providers

Experience building, evaluating, and testing data science models and their application to retention marketing

3+ years of experience in developing automative email journeys

At least two (2) years of leadership experience leading a team preferred

Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.

Ability to anticipate how a decision made can affect other departments’ operations and / or morale.

Proactive, self-starter and is excited to learn about and implement new types of marketing program

Benefits

Health Benefits :

Cost-effective medical, dental and vision plans

Employee Assistance Program and other mental health resources

Additional programs include company paid term life insurance and disability coverage

Financial Benefits :

401(k) plan that includes a company match

Employee Stock Purchase plan

Paid Time Off

Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.

Vacation Time – All full-time employees at the manager and below level start with 14 days / year; director and above level start with 19 days / year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours / year. All employees gain additional vacation time with further tenure.

Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.

Other Benefits

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Personal and professional learning and development resources including tuition reimbursement

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