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Lead / Staff Web Developer, Marketing Site

Lead / Staff Web Developer, Marketing Site

HoneyBook Inc.New York, NY, US
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Overview

New York City, NY, United States

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook's AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role :

We are seeking a Staff Web Developer to drive the technical transformation of HoneyBook's marketing site as we transition from a Gatsby server-side rendering framework to Webflow. In this role, you will lead the design and implementation of a robust, scalable infrastructure that empowers the marketing team to rapidly experiment, integrate new features, and connect with third-party tools—while maintaining the highest quality standards.

This is an opportunity to shape the new face of HoneyBook's marketing site from the ground up—playing a key role in both our replatforming and rebranding efforts—while making a lasting impact on how we attract and engage our audience.

This role is hybrid to either our New York hub (preferred), or San Francisco office, and requires an in-office presence 3 days per week (Tuesday-Thursday). If you've already applied to our San Francisco posting, you need not apply to this one. The roles are one and the same.

Here are a few of the things you will do :

  • Contribute to the technical strategy and infrastructure of HoneyBook's marketing site as we migrate from Gatsby to Webflow, ensuring scalability, reliability, and performance.
  • Support monitoring, logging, and error tracking systems to help proactively identify and resolve site issues.
  • Implement integrations with third-party tools and services (e.g., analytics, personalization, experimentation platforms, consent management, chat, authentication).
  • Follow and advocate best practices for development workflows, version control, and deployment—ensuring smooth collaboration with marketing, design, and engineering.
  • Contribute to performance optimization, improving site speed, accessibility, SEO, and Core Web Vitals across marketing pages.
  • Partner with the marketing team to translate campaign needs into scalable solutions without compromising site quality or maintainability.
  • Help maintain overall site health, including uptime, analytics accuracy, and compliance with security and privacy standards.

Here is what we're looking for in a candidate :

  • Technical expertise & accountability — you bring strong experience in front-end development and care deeply about performance, scalability, and site quality.
  • Growth & experimentation mindset — you're comfortable with A / B testing, CRO, and making iterative improvements based on data.
  • Collaborative approach — you work well with marketing, design, and engineering teams to translate creative and business goals into sound technical solutions.
  • Problem-solving & adaptability — you diagnose complex issues, implement sustainable fixes, and adapt to evolving business and technical needs.
  • Commitment to best practices — you value clean, maintainable code, robust workflows, and compliance with security and privacy standards.
  • Here is what is needed :

  • Experience maintaining site infrastructure with monitoring, logging, and error tracking.
  • Strong background integrating and managing third-party tools and APIs (analytics, personalization, experimentation platforms, authentication, consent management, chat).
  • Solid performance optimization skills, with an understanding of Core Web Vitals, accessibility, SEO best practices, caching strategies, and deployment workflows.
  • Strong problem-solving and debugging abilities, with a focus on scalable solutions and good QA practices.
  • Familiarity with analytics and monitoring tools such as Segment, Mixpanel, GA4, and Datadog, plus A / B testing and CRO experimentation frameworks.
  • The good stuff :

  • Mission-driven : You'll be joining more than just another startup. Our members' success is at the heart of everything we do.
  • Impact
  • We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

  • Compensation
  • We offer a competitive salary and meaningful equity grants.

    Base pay is $176k-$220k, depending on experience and skills.

  • Benefits & perks
  • From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

    Our core values :

  • People come first
  • We prioritize people as we explore opportunities and work through challenges.

  • Raise the bar
  • We push for greatness—for ourselves, each other, and our members.

  • Own it
  • Trust and ownership let us make decisions with confidence.

  • We love what we do
  • We bring passion to our work and love what we create for our members.

  • Keep it real
  • Authenticity, respect, and transparency are at our core.

    The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

    Applicant Information

    When you apply for a job or an independent contractor / agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

    We use applicants' information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants' information to administer the employment or independent contractor relationship. We may also use and disclose applicants' information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

    Interested in building your career at HoneyBook? Get future opportunities sent straight to your email.

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    Let us know what your pronoun(s) is / are (she / her, they / them, he / him, ze / zir, etc.).

    We'd love to learn more about you. Please share your LinkedIn profile if not provided on your resume.

    What is the extent of your experience with Webflow?

    What about HoneyBook excites you?

    We operate on a hybrid schedule, requiring an in-office presence 3 days per week in New York City. Is this something you're willing and able to commit to?

    If you do not reside in proximity to the location where this role is advertised, please speak to any plans to relocate, etc.

    Please select one of the following that most closely describes your work authorization.

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  • How did you initially hear about this job?

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  • If you selected "HoneyBook Employee" or "Other" above, please specify here :

    Voluntary Demographic Questions - US

    HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know.

    At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual candidate responses. Responding, or not responding, is your choice and it will not be used in any way in our hiring process or decisions.

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