Rugiet is hiring : Director of Paid Media in Austin

Join to apply for the Director of Paid Media role at Rugiet Health , a fast-growing, direct-to-consumer telemedicine company revolutionizing men's and women's health.

About Rugiet Health : We are committed to democratizing access to best-in-class compounded medications through a bespoke digital experience, combining luxury service with clinical excellence.

The Opportunity : We are seeking a highly strategic, data-driven, and results-oriented Director of Paid Media to lead and scale our paid acquisition efforts. You will develop, execute, and optimize comprehensive paid media strategies across all channels to drive customer acquisition, revenue growth, and achieve ambitious ROI targets.

What You'll Do :

Paid Media Strategy & Vision : Develop and own the overarching paid media strategy for Rugiet Health.

Budget Management & Forecasting : Manage and optimize a significant paid media budget.

Channel Ownership & Optimization : Oversee the strategy, execution, and optimization of all paid media channels.

Team Leadership & Development : Recruit, mentor, and lead a high-performing team of paid media specialists.

Data Analysis & Reporting : Establish robust reporting frameworks and analyze complex performance data.

A / B Testing & Experimentation : Champion a rigorous testing methodology across all channels.

Cross-Functional Collaboration : Partner closely with Creative, Product, Growth, Analytics, and Clinical teams.

Landing Page Optimization : Collaborate with Product and Design teams to ensure landing page experiences are optimized for conversion.

Attribution & Measurement : Work with the analytics team to refine attribution models.

Competitive Intelligence : Monitor competitor paid media activities and identify market trends.

Compliance : Ensure all paid media campaigns adhere to relevant advertising guidelines and healthcare regulations.

What You Bring :

8+ years of progressive experience in paid media management, with at least 3+ years in a leadership role overseeing substantial budgets for a direct-to-consumer (D2C) brand.

Proven track record of scaling paid acquisition in a high-growth environment.

Deep expertise across a wide range of paid media channels.

Highly analytical and data-driven, with advanced proficiency in marketing analytics platforms.

Strong leadership skills with experience building, managing, and developing high-performing paid media teams.

Excellent communication and presentation skills.

Strategic thinker with the ability to identify growth opportunities.

Experience optimizing landing pages for paid traffic.

Proactive, self-motivated, and comfortable operating in a fast-paced environment.

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Bonus Points If You Have :

Experience in the healthcare, telemedicine, or pharmaceutical industries.

Experience working with customer data platforms (CDPs) or advanced audience segmentation.

Familiarity with programmatic advertising platforms and strategies.

Experience managing paid media for subscription-based businesses.

Why Join Rugiet Health?

Drive Massive Impact : Lead the primary engine of customer acquisition for a rapidly growing company.

Autonomy & Ownership : Own the paid media strategy and make high-impact decisions.

Disrupt Healthcare : Be at the forefront of innovating personalized healthcare solutions.

Growth Potential : Join a fast-growing, dynamic team with significant opportunities for professional development.

Collaborative & Entrepreneurial Culture : Work alongside a passionate and supportive team.

Competitive Compensation & Benefits : We offer a competitive salary, performance-based annual cash bonus, and more.

To Apply : If you are a strategic and results-driven paid media leader ready to take on a high-impact role, please submit your resume and a cover letter detailing your relevant experience.

#J-18808-Ljbffr