Senior UX / UI Designer, Conversational AI Job at GEICO in Fredericksburg

Overview

GEICO is seeking a passionate and forward-thinking Sr. Conversational Designer with expertise in Generative AI, prompt engineering, and LLM-based systems. This role will shape the future of customer interactions across conversational platforms, designing experiences that are intuitive, scalable, and powered by cutting-edge AI technologies. You’ll collaborate with product managers, engineers, and fellow designers from concept to execution, ensuring our conversational experiences are natural, effective, and aligned with customer needs.

This position is a hybrid role that requires to be on-site 3 days a week at one of the following locations : Chevy Chase, MD; Chicago, IL; Palo Alto, CA; Fredericksburg, VA; Seattle, WA; Manhattan, NYC. Exceptional remote candidates will be considered.

Job Responsibilities

Design and optimize conversational flows, wireframes, and mockups across chatbots, IVR, voice assistants, and LLM-powered interfaces.

Create effective prompts and interaction strategies for Generative AI systems.

Collaborate with engineering, product, and business teams to deliver intuitive, AI-enhanced customer experiences.

Apply human-centered research methodologies to advocate for customer needs and behaviors.

Analyze existing conversation paths to identify opportunities for improvement and AI-driven expansion.

Develop and maintain design guidelines and best practices for conversational and generative interfaces.

Partner with technical teams to integrate NLP, TTS / STT, machine learning, and LLM capabilities into cross-channel experiences.

Scope design requests, estimate effort, and adapt quickly to changing priorities in a fast-paced team environment.

Basic Qualifications

5+ years of experience in conversational design, including voice and chat interfaces.

Proven application of NLP and conversation design principles in customer-facing experiences.

Strong analytical skills in evaluating conversational flows and user feedback.

Preferred Qualifications

Hands-on experience with prompt engineering, LLMs, and RAG systems.

Familiarity with GenerativeAI platforms and their integration into customer journeys.

Experience designing for cross-channel experiences (chat, voice, mobile, web).

Proficiency with tools such as Figma, Voiceflow, Amazon Lex, and other conversational platforms.

Effective communication and storytelling skills to convey design rationale and user impact.

Understanding of content strategy, design systems, and UX research methodologies.

Annual Salary

$104,550.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge :

Great Company : At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers : We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture : We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards : We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and / or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

#J-18808-Ljbffr