Manager, SEO Job at VaynerMedia in City of Rochester

Overview

ABOUT VAYNERX

VaynerX is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Job title

Manager, SEO

Location : Remote or New York, NY / Los Angeles, CA

Overall Purpose : We are seeking an SEO Manager to execute day-to-day SEO tactics and drive continuous improvement in our clients’ organic search performance. Reporting to the SEO Director, this person will be hands-on in conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. The SEO Manager will translate the overall strategy into actionable tasks – working closely with content creators and developers – and will play a key role in delivering on client KPIs for organic visibility. This role is ideal for a detail-oriented SEO specialist who can balance multiple projects and stay ahead of search algorithm changes in a dynamic agency environment.

KEY AREAS OF RESPONSIBILITY

• Execute comprehensive SEO tasks for client websites on a daily basis. This includes conducting in-depth keyword research, optimizing on-page elements (titles, meta descriptions, headings, content) for target keywords, and improving internal linking to boost relevance and rankings.
• Perform regular technical SEO audits to identify and resolve issues that could impact crawlability or rankings – such as broken links, sitemap errors, indexing problems, site speed / performance issues, or mobile usability concerns. Coordinate with developers to implement technical fixes and enhancements.
• Implement and manage off-page SEO efforts like link building and content outreach campaigns under the guidance of the SEO Director. Identify backlink opportunities, manage relationships for guest posts or partnerships, and monitor backlink profiles for quality and compliance.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Track keyword rankings, organic traffic trends, click-through rates, and conversion metrics. Prepare regular reports that detail progress, insights, and recommendations for each client.
• Continuously refine SEO tactics based on data-driven insights : if certain keywords or pages are underperforming, adjust the strategy (update content, tweak keywords, improve page UX, etc.) to capitalize on opportunities. Use A / B testing or multivariate testing for SEO changes when applicable to measure impact.
• Stay up-to-date with search engine algorithm changes (Google core updates, etc.) and industry trends. Quickly adapt optimization strategies in response to new SEO developments or ranking factor changes to maintain and improve client results.
• Collaborate closely with the SEO Director to ensure alignment with the overarching SEO strategy and priorities. Provide input and feedback during strategy sessions based on on-the-ground findings and performance data.
• Work with content writers to plan and produce SEO-friendly content (blog posts, landing page copy, etc.) that balances ranking objectives with quality and user intent. Similarly, liaise with web developers / designers to ensure site changes or new features are SEO-compliant (for example, proper use of heading tags, avoidance of content duplication, etc.).
• Educate or inform junior team members, account managers, or clients on SEO best practices as needed – helping others understand how SEO efforts contribute to broader marketing goals.

EXPERIENCE / KNOWLEDGE REQUIRED

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