Social Media Strategist Job at KEMBA Financial Credit Union in Columbus

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Objective

The Social Media Strategist is a creative, strategic, and results-oriented professional responsible for developing, executing, and optimizing KEMBAs social media presence across platforms. This individual will manage daily content planning, publishing, and engagement; track performance and analytics; and collaborate with internal teams and external partners to ensure that KEMBAs brand voice is consistent, relevant, and engaging. The Social Media Strategist plays a key role in elevating brand awareness, driving member engagement, supporting product campaigns, and enhancing KEMBAs reputation in Central Ohio.

Duties and Responsibilities

• Develops and executes KEMBAs social media strategy aligned with organizational goals and marketing campaigns
• Plans, creates, and publishes content across platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
• Maintains consistent brand voice, visual standards, and messaging across all channels.
• Writes, edits, and proofreads captions, posts, and ads with strong attention to accuracy, clarity, and tone
• Monitors daily activity on social channels; responds promptly and professionally to member questions, comments, and messages
• Engages with community partners, influencers, and relevant organizations to build positive brand reputation
• Identifies and escalates reputational risks, member concerns, or compliance issues in a timely manner
• Strategizes, develops and launches campaigns that support deposit growth, lending, brand awareness, and member engagement
• Collaborates with internal departments (e.g. Sales, Lending, HR) to promote initiatives such as branch openings, financial education, recruitment, and community events
• Manages paid social campaigns, boosting, and audience targeting
• Tracks, analyzes, and reports on social media performance using platform analytics, internal data and third-party tools.
• Provides regular insights and recommendations for content optimization and audience growth
• Benchmarks against competitors and monitors industry trends to identify opportunities
• Ensures all content adheres to compliance and regulatory requirements
• Upholds KEMBAs brand standards in all creative outputs
• Supports marketing compliance reviews related to social media advertising
• Supports broader marketing team initiatives, including events, sponsorships, and community partnerships, with live social media coverage
• Provides training or guidance to associates on personal / professional use of social media as needed
• Actively participates in marketing team meetings and cross-departmental collaborations.
• Performs all duties in a manner that is fully compliant with applicable industry regulations as well as KEMBA policy and procedures
• Develops an understanding of Credit Union history, philosophy, organization, policies, and operational procedures
• On a self-direct basis, continues to improve individual level of competency through training and certification on established educational programs
• Relates to others beyond giving and receiving instructions :

Communicates with coworkers or peers without exhibiting behavioral extremes

Required Qualifications

Physical Demands

The physical demands listed below represent those necessary to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.

The employee is regularly required to sit, use their hands, reach with their arms, and communicate verbally and orally. Occasional standing, walking, and lifting of objects up to 25 pounds are required. Vision requirements include close, distance vision, and focus adjustment.

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