Senior Media Lead (Coral Gables)

Title : Sr. Media Lead

Department : Media

Direct Report : Partner

Level : Director

ABOUT GLUEIQ

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

POSITION SUMMARY

Were seeking a Senior Media Lead to oversee media strategy, planning, and buying across our portfolio of clients. This is a senior client-facing role, responsible for guiding integrated media strategies (digital + traditional) and ensuring execution excellence across channels. Youll collaborate closely with search, analytics, and creative teams to deliver campaigns that are not just efficient, but also innovative.

KEY RESPONSIBILITIES

• Media Strategy : Develop holistic media strategies that align with client business objectives and integrate seamlessly with creative and search efforts.
• Campaign Oversight : Lead planning, buying, and optimization across paid digital channels (social, display, programmatic, video, OTT, audio, etc.), and guide traditional media where relevant.
• Client Leadership : Act as the primary media advisor to senior client stakeholders, providing insight-driven recommendations and thought leadership.
• Budget Management : Oversee large, multi-channel budgets with accountability for ROI, efficiency, and pacing.
• Performance & Optimization : Partner with analytics and search teams to continuously refine campaigns using data-driven insights.
• Innovation : Stay on top of media trends, platform innovations, and emerging opportunities proactively introducing new ideas to clients.
• Collaboration : Work cross-functionally with creative, search, and analytics to ensure campaigns are cohesive, innovative, and measurable.
• Leadership : Mentor junior media planners / buyers, providing guidance, training, and career development.
• Agency Growth : Contribute to new business pitches and help define the future of the agencys media offering.

QUALIFICATIONS

BENEFITS :

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.