Jr Marketing Analyst

Marketing Analyst

Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. We help our customers look and feel their best by delivering personalized products and services through our convenient network of stores and e-commerce sites. Our brands include Men's Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G.

We currently have an exciting opportunity for a Marketing Analyst on the Enterprise Analytics team. You will leverage your curiosity and analytical skillsets to dive into areas like targeted offers, optimal value proposition, experiment design, and data-driven insights to improve short- and long-term profitability. You drive projects from beginning to end and communicate insights to stakeholders at all levels, from peers to executives. You enjoy being creative in your use of latest technology, tools and methods to understand marketing levers and consumer behaviors; and are eager to initiate new ideas, approaches, and actions that move the business forward.

Key Responsibilities

Participate in analyses using data, insights, and measurements to influence and guide brand managers and marketing teams on what's working or needs improvement.

Assist in evaluating and improving channel strategy and campaign ROI for online (email, SEO, SEM, social, affiliates and display) and offline (TV, radio, print) channels.

Enhance our customer LTV, MTA and customer segmentation models & algos. Help drive a unified 360 degree view of the customer.

Coordinate across Ecommerce, Analytics, Merch, Marketing and Engineering Teams.

Brainstorm to identify new technologies, data and applications to improve and optimize marketing team performance.

Assist in helping stakeholders make decisions regarding segmentation, performance, and prioritization from a data driven perspective.

Deliver actionable strategic and tactical recommendations in a consultative approach to support business objectives.

Present analysis conclusions to team members in a clear, interpretable, and applicable way that can be shared widely.

Identify what metrics matter as you craft elegant reports. Improve data sources and automate processes so that you can maximize time spent on high value ad-hoc pursuits.

Expand our capabilities so we can be smart on leveraging predictive analytics / ML algos. Contribute to building a comprehensive customer 360 view.

Use reporting dashboards; provide ability to monitor initiatives while effectively communicating on-going performance (Tableau, Excel / PPT)

Proactively monitor metrics and make recommendations to maximize performance results and ROI

Collaborate with colleagues in Data Engineering to develop ongoing improvements to data quality, standardized definitions, governance, tools, and approaches.

Evaluate opportunities to enhance data and capabilities by identifying 3rd party resources, systems, and tools.

Communicate platform and research / analytical / data science concepts with technical and non-technical partners

Partner across Analytics to share learnings, align on methodologies and leverage

Skills, Abilities, Experience & Qualifications

Bachelor's degree in Applied Statistics, Economics, Finance, Market Analysis or related fields; or relevant experience.

0-2 years in eCommerce, Marketing, Consumer or Digital Analytics, preferably within eCommerce and / or retail.

Analytical and problem-solving skills; experience leveraging data to drive strategic recommendations

Customer-centric mindset and demonstrated ability to leverage insights to make changes to our customer experience

Understand and translate business objectives and goals into measurement strategies and reporting requirements

Experience in presenting information to diverse audiences to influence decisions and impact the bottom line

Strong communication and collaboration skills; act as a bridge among business, analytics and engineering teams.

Ability to manage and prioritize multiple projects simultaneously. Agile mindset and ability to prioritize what is most impactful to the business and our customers

Experience with Google Analytics as well as commercial & transactional data.

Experience in data visualization tools such as Google Data Studio, Tableau, or Power BI which allow you to create rich dashboards and derive insights.

Proficiency with SQL; proficiency in R or Python a plus.

Project management skills and be comfortable working in both Scrum and Kanban approaches, as well more traditional PM practices, to get the job done. Experience with JIRA, GitHub, Confluence tools.

Focus on data accuracy and QA. The data will be reported throughout the company so we need to be sure it is validated and accurate from all sources

Knowledge of HTML, CSS etc., is a plus. Our martech stack includes LiveRamp, CheetahMail, GA360, as well more social media platforms (FB, etc)

Knowledge of Digital Marketing ecosystem : paid media, social media, ecommerce, SEO, Google Analytics, CDP or CRM systems, Marketing Mix Modeling; TV and OTB analytics; and competitive data.

Understanding of how to measure campaign success across all digital channels. Extra points for experience with identifying SEO / SEM cannibalization, or experience with email optimization.

You've been exposed to A / B testing process, outcomes and tools

Work Environment, Physical & Mental Demands

Ability to sit and work at a computer keyboard for extended periods of time

Ability to stoop, kneel, bend at the waist, and reach on a daily basis

Able to lift and move up to 25 pounds occasionally

Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment

Hours regularly exceed 40 hours per week

Note : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and / or ability required and is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.