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Marketing Data Science Consultant
Marketing Data Science ConsultantUS Tech Solutions • New York, NY, US
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Marketing Data Science Consultant

Marketing Data Science Consultant

US Tech Solutions • New York, NY, US
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Job Description :

  • The Marketing Data Science Associate conducts analysis related to incremental impact of marketing efforts and develops methods of optimization for the Marketing team.
  • The candidate must have a passion for this type of marketing-specific data science.
  • This role will be responsible for working with internal and external data sets, tools and vendors, partnering with the campaign analyst to develop methodologies and frameworks, and build data science models and data pipelines to ensure accuracy when answering business questions around the marketing business.

Responsibilities :

  • Manage data pipelining, development of data tables, creation of relevant script / code and implementation of dashboards.
  • Analyze and develop explanatory models and predictive models using appropriate mathematical methods, helping to inform outcomes-based marketing plans.
  • Execute models and apply statistical tools to enable marketing optimization / selection and measurements - i.e. criteria selection scorecards.
  • Build relationships with cross-functional partners.
  • Support with framing and translating business questions into appropriate action plans for the team.

    • Experience :

  • Experience with client-side media and marketing data science.
  • Experience developing media measurement methodologies, such as marketing mix models, multi-touch attribution logic, and causal lift studies.
  • Understanding of incrementality measurement methodologies and frameworks.
  • Demonstrated skills in project management, stakeholder management, and process flow (Desired).
  • Proactive and flexible, able to operate in a fast-paced, constantly evolving and collaborative environment (Desired).

    • Skills :

  • Marketing Data Science.
  • Incrementality measurement methodologies.
  • Data Analytics.

    • Education :

  • BA / BS degree or equivalent practical experience 2 years of data science and / or data analytics experience.

    • About US Tech Solutions :

    US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com

    US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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    Data Science • New York, NY, US

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