Field Marketing Manager

Field Marketing Manager

As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing programs. You will be aligned with the US Commercial and Canada sales organization and through collaboration with sales leadership and other key stakeholders, the field marketing manager will creatively work to raise awareness and generate demand for BlackBerry's robust Secure Communication portfolio to the Government and Critical Infrastructure markets.

The Field Marketing Manager will create and execute targeted marketing programs that will positively impact revenues and provide an ROI. Programs will include field events, thought leadership initiatives, executive programs, tradeshows, sponsorships, webinars, partner programs, digital and content marketing. Manager will leverage experience to find new and innovative ways to connect with current customers and prospects while implementing proven tactics to drive the business.

We need a smart, creative, and dedicated individual who has exceptional marketing, planning and project management skills. Individual should be able to demonstrate a proven record of producing results. Candidate should also be able to thrive in a high paced and demanding environment that continually evolves.

Responsibilities :

• Build strong relationships, alignment and communication with US Commercial and Canada sales organization, marketing peers and channel partners. Closely align with sales leadership to drive new logo pipeline that will help achieve sales targets.
• Develop and collaborate on a GTM strategy for US Commercial and Canada field region and channel marketing. Execute marketing plans with sales teams and channel partners that increase awareness of BlackBerry's cybersecurity portfolio, drives demand, and grows business revenues.
• Own quarterly and annual marketing pipeline generation goals, leveraging planned budget to achieve targets.
• Manage sales and channel field marketing events which include all aspects of event contracting and execution, ability to communicate deliverables, action items and updates to the team and internal stakeholders. Collaborate with third-party vendors to evaluate programs, manage event logistics and promotions.
• Create online content, messaging and collateral for the assigned territories that creates a compelling journey for the Government and Critical Infrastructure audience.
• Measure and manage impact of marketing programs, report on results, and present recommendations for improvement.

Skills & Qualifications :

Additional Assets :