Senior Writer, Digital Job at CVS Health in Woonsocket

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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We’re looking for a highly creative Senior Writer, Digital to join Heart Haus (the internal agency within CVS Health). The ideal candidate will be an experienced and passionate writer with retail and healthcare digital marketing experience with top-notch writing and editing skills, including knowledge of proper punctuation, spelling, and grammar. Knowledge of video concepts and production is necessary, as is experience across all digital media and content including web, social, and email.

The Senior Writer will write persuasive and engaging online content to achieve marketing goals, such as boosting brand awareness or increasing sales. Their responsibilities include creating website copy, blog posts, social media updates, and digital advertisements, often requiring research, SEO knowledge, and collaboration with marketing teams. Key skills for this role are strong writing and communication, creativity, attention to detail, and the ability to meet deadlines. You will also have experience working with and exploring AI and be curious and willing to expand upon this capability and become a subject matter expert in these tools. You will use AI to assist with tasks like brainstorming, concept development, content generation and workflow optimization.

The ideal candidate will have worked in an external or internal agency that values the power of superior creative, has big brand experience and have a strong portfolio showing relevant multi-channel campaigns and digital executions. And you should have strong presentation skills with the ability to sell innovative creative ideas.

Responsibilities

• Write persuasive and engaging online content to achieve marketing goals, such as boosting brand awareness or increasing sales.
• Generate innovative creative writing ideas that deliver and adhere to the brand voice and tone while ensuring consistency.
• Bring ideas and copy to life across a wide scope of unique projects through digital innovation and collaboration with internal stakeholders.
• Develop and maintain trusted partnerships with peers and business teams.
• Apply deep and demonstrated experience in writing for a broad range of deliverables including video, digital content, web assets, social, and email.
• Write content in alignment with the goals outlined in the project brief, along with WCAG accessibility requirements, clinical nomenclature, and compliant legal language.
• Collaborate closely with accessibility, marketing strategy, clinical and legal teams to ensure that language meets brand and stakeholder standards.
• Leverage AI tools to assist with brainstorming, concept development, content generation and workflow optimization.
• Provide strategic guidance and direct AI to create specific types of copy, such as headlines, product descriptions, blog posts, or email campaigns.
• Edit and refine output and improve AI-generated content to ensure quality, accuracy, and ethical considerations.
• Conduct research and use AI tools to research customer preferences, objections, and other data points that can inform the copy.
• Collaborate with teams and work with marketing teams to optimize content based on AI-driven insights and campaign performance.

Required Qualifications

Preferred Qualifications

Education

Location

Hybrid (in office 2-3 days per week) — Office : Wellesley, MA or Woonsocket, RI

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The Typical Pay Range For This Role Is $66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Benefits

For more information, visit https : / / jobs.cvshealth.com / us / en / benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We anticipate the application window for this opening will close on : 10 / 13 / 2025

Potential applicants in Woonsocket, RI or other locations may be considered for remote or hybrid work based on business needs.

Note : This refined description retains the core role details and legal statements while removing unrelated job listings and excessive boilerplate.

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