Digital Advertising Manager Job at SignalRGB in Richmond

Join us in unifying the fragmented world of RGB into one seamless experience. At SignalRGB, we're not just syncing lights - we're transforming how PC gamers interact with their battle stations. Imagine every RGB device in your setup, regardless of brand, pulsing in perfect harmony with your game's explosions, your music's beat, or your content's mood.

Built by gamers for gamers, we're breaking down the walled gardens of RGB ecosystems. Our technology turns your desk into a canvas, your gameplay into art, and your setup into an extension of your identity. We're pushing the boundaries of what's possible when hardware meets software, creating immersive experiences that make every gaming moment more visceral.

Join us in building the future of RGB. We're not just writing code - we're crafting experiences that make battle stations come alive.

Position Overview

We're seeking a Digital Advertising Manager who lives and breathes PC gaming, understands SaaS ecosystems, and can navigate consumer tech trends. You'll drive user acquisition and growth across our digital platforms, combining deep gaming industry knowledge with performance marketing expertise. The ideal candidate understands both the technical aspects of PC gaming hardware / software and the psychology of gaming audiences, while being well-versed in SaaS marketing metrics and consumer behavior patterns.

Key Responsibilities

• Manage digital advertising budgets and allocate spending across channels including paid search, social media, display, and programmatic advertising
• Design, implement, and optimize multi-channel digital advertising campaigns
• Develop targeting strategies to reach key audience segments
• Monitor campaign performance and create detailed reports on ROI, ROAS, CPL, CPA, and other relevant metrics
• Lead A / B testing initiatives to improve campaign effectiveness
• Collaborate with creative teams to develop compelling ad content
• Manage relationships with advertising platforms and media vendors
• Ensure brand consistency across all paid campaigns
• Stay current with digital advertising trends and platform updates

Required Qualifications

Personal Qualities

What We Offer

Physical Requirements

About Us

SignalRGB is a team of passionate gamers and creators dedicated to merging art and technology. Our team strives to illuminate the gaming world through innovative RGB solutions that inspire and enhance gaming experiences.

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