Digital Marketing & Strategy Senior Project Manager (Higher Education)
Protiviti is looking for a Digital Marketing & Strategy Senior Project Manager to join our growing Digital Consulting team.
What You Can Expect
We are seeking a Senior Project Manager with expertise in higher education strategy, digital marketing, and website management to join our team. This role requires a strong blend of strategic thinking, client relationship management, and subject matter expertise in the higher education sector. The ideal candidate will help shape marketing strategies for universities and colleges, manage multi-channel paid media teams, oversee website optimization efforts, and contribute thought leadership through the development of industry insights.
What Will Help You Be Successful
- You enjoy working with internal teams on the development of integrated digital strategies tailored for higher education institutions, including enrollment, brand awareness, and student engagement initiatives.
- You are experienced in writing and publishing content (white papers, blogs, industry research) and developing white papers, case studies, and subject matter expert (SME) content to position clients as leaders in the higher education space.
- You are a strategic thinker with a passion for advancing the higher education sector through digital innovation.
- You thrive in a fast-paced, client-driven environment while managing multiple projects.
- You have strong analytical and problem-solving ability with a data-driven mindset.
- You are passionate about building relationships with clients and providing clients with exceptional experiences.
- You have an inherent interest in project management and team leadership.
- You contribute to a positive team culture that fosters open communication among all engagement team members.
- You create development opportunities for others and ways for your team to improve our clients and communities.
- You have interest in working with a diverse portfolio of clients across multiple industries.
Do Your Talents Include the Following?
Analyzing market trends, competitor activities, and institutional goals to design effective solutions.Serving as a trusted advisor to and point of contact for higher education clients, bringing best practices and innovative ideas and ensuring consistent communication, expectation-setting, and delivery of results.Partnering with internal teams (media, creative, analytics, web development) to design and execute strategies aligned to client objectives.Translating complex marketing and technical concepts into clear recommendations for non-technical stakeholders.Researching emerging higher education trends, technologies, and policies to inform strategic recommendations.Working directly with universities, colleges, or higher education associations.Evaluating, summarizing, organizing, and interpreting data.Establishing and cultivating business relationships and a professional network.Ability to translate and communicate issues, risks, or challenges to client personnel, including executives.Your Educational and Professional Qualifications
Bachelor's degree or equivalent in a relevant discipline.610 years of experience in consulting, digital marketing, or higher education strategy.Demonstrated success managing higher education accounts with a focus on paid media and website strategy.Proven track record of building strong client relationships and leading cross-functional teams.Knowledge of higher education enrollment marketing practices and student recruitment cycles (awareness ? application ? enrollment ? alumni engagement).Preferred proficiency with digital advertising platforms (Google Ads, Meta, LinkedIn, DV360, etc.) and analytics tools (Google Analytics, Adobe Analytics).Experience with website management, CMS platforms, and conversion optimization tools.Our Hybrid Workplace
Protiviti practices a hybrid model, which is a combination of working in person with a purpose and working remotely. This model creates meaningful experiences for our people and our clients while offering a flexible environment. The ratio of remote to in-person requirements vary by client, project, team, and other business factors. Our people work both in-person in local Protiviti offices and on client sites, which can include local or out-of-state travel based on our projects and client requests and commitments.
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