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Consumer Product Strategy Executive
Consumer Product Strategy ExecutiveVirtualVocations • Shreveport, Louisiana, United States
Consumer Product Strategy Executive

Consumer Product Strategy Executive

VirtualVocations • Shreveport, Louisiana, United States
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A company is looking for a VP, Consumer Product Strategy.

Key Responsibilities

Create and drive strategy for membership offerings and experiences in collaboration with Marketing, Merchandising, and Technology teams

Define and execute strategies to enhance member lifetime value, reduce churn, and improve contribution margins

Provide business insights and develop scalable cross-functional processes to support strategy and execution

Required Qualifications

12+ years of experience in consumer strategy, product, or general management within membership-driven brands

Strong analytical and financial instincts with a proven track record of using data to drive strategy and performance

Experience in building or scaling membership or loyalty programs that enhance retention and customer satisfaction

Proven ability to collaborate effectively in cross-functional environments

Bachelor's degree required; MBA or equivalent advanced degree preferred

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Product Strategy • Shreveport, Louisiana, United States

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