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Franklin Energy is hiring: Marketing - Graphic Designer in Town of Texas
Franklin Energy is hiring: Marketing - Graphic Designer in Town of TexasMediabistro • Town of Texas, WI, United States
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Franklin Energy is hiring : Marketing - Graphic Designer in Town of Texas

Franklin Energy is hiring : Marketing - Graphic Designer in Town of Texas

Mediabistro • Town of Texas, WI, United States
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Overview

As a combined organization, Franklin Energy and AM Conservation Group are focused on helping transition to net-zero carbon economies while ensuring that working families, businesses, and local communities are not left behind. We are a leading provider of turn-key energy efficiency and grid optimization programs and products with over 26 years of experience, more than 1,300 experts across the United States and Canada, and warehouses on both coasts. Our integrated in-house services provide deep personalization and insights to help energy partners achieve carbon-reduction and energy productivity goals. We are committed to a diverse, inclusive workforce that reflects our partnerships, clients, and communities.

Position Summary

This position will help create, maintain and pre-press modern marketing assets and content to support our corporate brand, our clients and their customers. You will gather visual requirements, collaborate to develop design concepts, design graphic elements, and prepare final artwork for printing and / or distribution. You will work closely with the creative team and collaborate with the innovation, program and corporate marketing teams to ensure designs align with client goals and the company’s growth strategy. You will create functional and appealing designs that address client needs and help grow our customer base.

Essential Duties And Responsibilities

  • Creativity is essential. Continuously generate effective ideas that are visually engaging within business requirements and technical limitations, even with limited information.
  • Gather and evaluate user requirements in collaboration with the marketing team. Facilitate development of vision by researching, conceiving and sketching design concepts.
  • Create original graphic designs and layouts. Identify design problems and devise elegant solutions. Adhere to client and brand standards for fonts, colors, images. Prepare materials for pre-press and / or digital distribution.
  • Collaborate with the innovation, marketing, sales, and other teams to develop and execute graphic needs for corporate and program marketing initiatives. Make strategic design recommendations. Take smart risks and champion new ideas.
  • Leverage digital workflow tools and process improvements to increase team efficiency and improve work quality.
  • Ensure best practices and processes are followed. Ensure work is on brief, on brand, on time, and of high quality.
  • Mentor colleagues and contribute to a positive, creative, fast-paced marketing team culture. Build cross-functional relationships within the innovation, marketing and creative teams.
  • Maintain an up-to-date understanding of customer engagement, the demand-side management industry, and modern graphic design best practices. Share knowledge at industry conferences and in award submissions.

Position Requirements

Education and Experience

  • Bachelor’s degree in graphic design or related field from an accredited college or university.
  • Dijital marketing experience preferred. Certifications and specialized training are a plus.
  • 1-5 years related experience, including demonstrated graphic design work.
  • Experience in energy efficiency, water conservation and / or demand response is a major plus.
  • Required Skills, Knowledge And Abilities

  • Excellent eye for design with a strong portfolio of graphic design work.
  • Strong communication and cross-functional collaboration skills. Ability to influence staff and clients and present complex designs to technical and non-technical teams.
  • Ability to take feedback and improve approved designs.
  • Ability to manage a wide variety of work in a fast-paced environment.
  • Detail-oriented, organized, self-starter with strong leadership skills.
  • Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Understanding of HTML and CSS is a major plus.
  • Working knowledge of automated marketing tools such as HubSpot is strongly preferred. HubSpot certifications, especially Design and Growth-Driven Design, are a major plus.
  • Familiarity with digital workflow tools (e.g., Workfront, InMotion) and digital asset management systems (e.g., Canto) preferred.
  • Commitment to diversity and inclusion.
  • Licenses & Certifications

  • Valid driver’s license
  • Travel Requirements

  • Willingness to travel up to 10%
  • Note : Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position. The above information describes the general duties and requirements to perform the principal functions of the position and should not be construed as a detailed description of all duties and requirements that may be necessary.

    An Equal Opportunity Employer

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    Is Graphic Marketing • Town of Texas, WI, United States