Paid Media Marketing Manager Job at Exaways Corporation in Dallas

Overview Regional Paid Media Marketing Manager (12-Month Contract) – Location : Santa Clara, CA & Dallas, TX [Hybrid – 2–3 days / week at Palo Alto office].

As our Regional Paid Media Marketing Manager, you'll be a key driver of our digital media efforts for a 12-month period. This is a hands-on role for a strategic thinker with a deep understanding of B2B media at a local level. You'll translate business objectives into effective, data-driven paid media strategies to generate and nurture qualified leads.

Key Responsibilities Strategy & Execution : Plan, execute, and optimize regional paid media campaigns across channels like paid search, paid social, and content syndication.

Stakeholder Management : Partner directly with regional field marketing teams to develop media plans that support bundled media buys and account-based marketing initiatives.

Performance Analysis : Analyze campaign data to identify trends and provide actionable recommendations to stakeholders to improve effectiveness and ROI.

Budget Management : Manage and track paid media budgets, ensuring efficient allocation to meet demand generation targets.

Innovation : Research new platforms and tactics. Develop and execute A / B tests to continually optimize campaigns.

Reporting : Create and present comprehensive reports on campaign performance, highlighting key metrics and insights.

Qualifications & Skills Experience : 7+ years of hands-on experience in B2B demand generation and paid media, with a focus on paid search, social, display, and content syndication. ABM campaign experience is a plus.

Platform Expertise : Proficiency in platforms like Google Ads, LinkedIn Campaign Manager, and other B2B-focused platforms. Demandbase experience is preferred.

Analytical & Strategic : Strong analytical and problem-solving skills with the ability to translate complex data into clear insights. Deep understanding of the B2B buyer’s journey.

Communication : Excellent communication skills for collaborating with technical and non-technical teams.

Project Management : Strong organizational skills to manage multiple projects in a fast-paced environment.

Contractor Mindset : Proven ability to quickly integrate into a team and deliver results with a focus on immediate impact and project completion.

Additional Details Seniority level : Mid-Senior level

Employment type : Contract

Job function : Marketing and Sales

Industries : Technology, Information and Internet

#J-18808-Ljbffr