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Head of Marketing
Head of MarketingAirGarage • San Francisco, CA, United States
Head of Marketing

Head of Marketing

AirGarage • San Francisco, CA, United States
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About AirGarage

AirGarage is on a mission to bring real estate online, starting with parking. We replace broken parking machines, fragmented software, and manual, labor-intensive operations with a unified, data-rich operating system for parking real estate. We handle everything it takes to run and optimize a parking asset : payments, dynamic pricing, enforcement, license plate recognition, analytics, and more.

By building all of our technology in-house, we are able to deliver a magical experience for drivers while providing real-time visibility and revenue increases of 20-50% or more for real estate owners. That’s why national real‑estate leaders like Hines and Greystar, as well as technology companies like Meta, partner with AirGarage to optimize their parking facilities.

AirGarage uses datapoints like real-time occupancy, local events, weather, driver behavior, competitor pricing, and more to bring true intelligence to real estate owners’ assets for the first time.

We’re investing aggressively to make the physical world legible to a digital system : cameras, sensors, and software that generate a firehose of real-time data about the world around us. That data fuels models and algorithms that allow us to optimize performance at each property while giving owners the clarity and control they’ve never had before.

Before you can optimize an asset, you need to observe it. Before you can observe it, you need to bring it online.

We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types. 26% of the land area in the median American urban core is dedicated to parking.

We are backed by top tier investors including Headline Growth, Andreessen Horowitz, Floodgate, Founders Fund, Abstract Ventures, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.

Want to learn more about AirGarage and the problem we\'re tackling? Check out these podcasts. Please note these links are not reproduced here.

THE ROLE

We’re looking for a Head of Marketing to build and lead the marketing function at AirGarage. You’ll partner closely with sales, product, and the founders to define how and where we tell our story, own our B2B sales-driven go-to-market strategy, and lead the team that introduces AirGarage to real estate owners and partners across the country.

This is a role for a builder : someone excited to take a fast-growing vertical SaaS company and transform it into a category-defining brand. You’ll set the foundation for how we position AirGarage in the market, explore new channels to get in front of commercial real estate owners, and partner with sales to speak our customers’ language.

You’ll start hands-on, working alongside a small and scrappy team to ship campaigns and test channels yourself. This role has a high ceiling, and as we scale, you’ll recruit and lead a high-performing team across product marketing, ABM, content, and local marketing.

WHAT YOU WILL DO

  • Define a New Category : Cut through the noise and establish AirGarage as a different, not just better, tech-forward solution for parking real estate owners.
  • Meet Real Estate Owners Where They Are : Test new channels, identify winning experiments, and double down on what works.
  • Be a Force Multiplier for Sales : Partner with sales to grow top of funnel and shorten the sales cycle through smart positioning, campaigns, and account-based programs.
  • Dive into Data : Instill a culture of running experiments, measuring results, and continuously learning and iterating based on quantitative metrics and qualitative customer and sales feedback.
  • Tell Stories : Create a content roadmap that speaks to real estate owners, educating them to the benefits of AirGarage, celebrating customer success stories, and establishing us as the experts in the parking industry.

WHAT YOU NEED

  • Built-from-scratch leadership experience : You’ve been a marketing leader at a high-growth B2B company, spinning up core functions like ABM and product marketing from near zero.
  • Force multiplier : You know how to empower and enable your team - creating momentum and leverage by building systems and laying out clear plans and goals.
  • Hands-on operator : Equally comfortable writing copy, running campaigns, and testing channels as you are walking the Board of Directors through the data.
  • Positioning + judgment : Skilled at category design, competitive differentiation, and distilling complex customer preferences into sharp, memorable messaging that cuts through noise.
  • Story + metrics : A natural storyteller who can pair narrative with numbers — both in creating collateral for prospects and in translating performance data into compelling insights for the leadership team.
  • Cross-functional leadership : Experience partnering with Product, Sales, and Customer Success to launch new campaigns and communicate results.
  • Bias for action : You ship fast, test relentlessly, and incorporate feedback rapidly. You know when a fast 80 / 20 solution beats slow perfection, and you bring a mindset that marketing can accelerate and empower sales to win more deals.
  • Strongly preferred : B2B vertical SaaS experience, exposure to real estate / proptech or marketing to other traditional, “real America” industries at a similar early- to mid-stage company post PMF.

    • WHY THIS ROLE MAY NOT BE FOR YOU

    We don’t expect this job to be appealing to everybody and we do not want to waste your time if you are not on board with all of the following.

    Being the Head of Marketing at a high growth startup means many different things, but there is one thing above all that it certainly means : growth is ultimately your responsibility to own.

    This will be a hard job. We work long hours at AirGarage, including nights and weekends, because we love what we do. We are growing fast but our Marketing team is lean, so every day you will have new challenges and too much on your plate, but you’ll be expected to find a way to deliver anyways.

    Below are some of the reasons you might not want this job :

  • You are optimizing for a big paid ads budget. This is not a PPC-driven industry and solely dumping money into paid ads is not an acceptable strategy.

    • This is not to say we don’t want to invest in spending on Marketing. We do if the ROI is there. PPC ads have strong diminishing marginal returns for our target ICP and only capture a small fraction of the potential buyers so our marketing strategy has to be far broader than just “spend more on PPC.”

  • You want a big team on day one. This is an 80% IC, player-coach role at the start. If you prefer directing a large org to doing the work yourself, this won’t feel right.

    • The Marketing team is currently only 2 people (one Product Marketer, one Account-Based Marketer) so you will be expected to roll up your sleeves and dig in side by side with them until we prove out Marketing and then scale up the team.

  • You expect a perfect playbook. We’re still building the foundations for Marketing at AirGarage. You’ll be writing the playbook while running the plays.
  • You don’t want to travel. This is a relationship driven business — you’ll want to show up at conferences, meet customers, and step into the shoes of a real estate owner. Our product and customers and locations all exist out there in the physical world and you can’t truly understand them well enough to market to them without going and touching some asphalt yourself.
  • You expect a magic lead faucet. Our customers aren’t just buying a simple SaaS product, they’re institutional real estate owners ripping out and replacing a legacy provider. Selling here is more like whale hunting — high-effort, high-reward — and marketing is the critical to warming them up. We have to work proactively to put AirGarage into the minds of every real estate owner in America and define ourselves at the Experts when it comes to parking to tee up the Sales team for success.

    • IMPORTANT NOTE

    AirGarage is a remote-first company, but we also value in-person collaboration to strengthen trust and teamwork. Team members should expect ~6 weeks of travel per year for :

  • 2–3 full company offsites, “Remote Weeks”
  • Lending a hand to support 2 new location launches
  • In-person onboarding as well as supporting other onboarding sessions for new team members

    • The rest of the year, team members can work remotely from wherever (US time zones) they’re most comfortable as long as they are performing well in their role. Attendance at in-person events throughout the year is expected—if you’re not open to traveling ~6 weeks per year for work, this role isn’t a good fit for you.

    THE UPSIDE

  • 📈 Equity : Have a stake in the business that you’re helping to build and grow.
  • 🌴 Work remotely : Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America.
  • 🏥 Health insurance : We offer health insurance and currently cover 85% of the cost of medical plans for the primary employee and 50% of the cost of plans for dependents.
  • 🍼 Parental Leave : We offer 12 weeks of fully paid parental leave to all parents to bond with a newly born, adopted, or fostered child. The 12 weeks can be taken as a continuous leave or intermittently over the first 18 months of the child\'s life.
  • 💻 Home office setup : Get a laptop + additional equipment needed to set you up for success.
  • ⛺ Time to recharge : We have an unlimited PTO policy with a minimum requirement of 10 days per year.
  • 🤑 401k : Make financial planning right for you with a 401k retirement savings program.
  • ✈️ Team Off-sites : ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, and Austin.
  • 📚 BookGarage : Our team loves to learn and grow together so join us for our optional recurring book club.
  • 🪴Room to grow : Our team will be orders of magnitude larger within a few years, as a part of our foundational team you'll have opportunities to grow with us.
  • 🏙️ Transform our cities : The opportunity to change the way that the world thinks about real estate use in our cities.
  • 👐 Work with a diverse team : At AirGarage, we\'ve always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities.

    • We understand that there\'s no such thing as a \'perfect\' candidate. We\'re looking for someone passionate, with grit and determination, who is excited to face the challenges of a rapidly growing startup. AirGarage is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don\'t 100% match the candidate description.

    AirGarage is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Candidates and employees are always evaluated based on merit, qualifications, and performance. We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, martial status, mental or physical disability, or any other legally protected status.

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    Head Of Marketing • San Francisco, CA, United States