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Marketing Manager
Marketing ManagerL'ATELIER de Joel Robuchon Miami • Miami, FL, US
Marketing Manager

Marketing Manager

L'ATELIER de Joel Robuchon Miami • Miami, FL, US
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Job Description

Job Description

Reporting Structure : Reports to Executive Vice President, Marketing & Communications

Direct Report : Marketing + Programming Coordinator

Role Overview : The Marketing Director is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO’s and The Bastion Collection’s brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand, while driving results across dining, restaurant and event programming.

Cross-Functional Leadership

  • Act as the primary liaison between The Bastion Collection’s corporate marketing Department and on-property operations, culinary, and membership teams.
  • Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.
  • Work with building management and external partners to ensure seamless integration of Seia + the Cafe into the broader community.

Brand Strategy & Content Oversight

  • Set the overarching content and social strategy for restaurant and club, including key campaigns, chef storytelling, and cultural programming.
  • Approve monthly content calendars, ensuring alignment with brand voice and objectives.
  • Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights.

    • Email Marketing & CRM

  • Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.
  • Oversee CRM (SevenRooms) strategy, segmentation, and reporting
  • Evaluate campaign performance and optimize future efforts.

    • Digital Marketing

  • Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.
  • Oversee SEO strategy and ensure best practices across platforms.
  • Ensure the website reflects brand standards; approve major updates and content direction.

    • Partnerships, Programming & Events

  • Ideation and strategy for brand partnerships, seasonal activations, and programming events.
  • Ensure programming reinforces Seia’s positioning at the intersection of culinary, culture, and community.
  • Approve all external-facing assets tied to partnerships and activations.

    • PR & Media

  • Support in shaping press strategy in collaboration with agency partners.
  • Approve press materials, manage media relationships, and oversee press visits.

    • Creative & Collateral Oversight

  • Approve and direct all collateral (menus, event signage, invitations, partnership assets).
  • Ensure creative consistency across print, digital, and on-site brand touchpoints.
  • Oversee coordination of photo / video shoots.

    • Membership Communications

  • Oversee tone, strategy, and approval of all member communications (email, digital, in-app).
  • Partner with Bastion, Membership and F&B teams to formulate membership programming strategy.
  • Approve communications calendar and ensure alignment with overall Seia strategy.

    • We use eVerify to confirm U.S. Employment eligibility.

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    Marketing Manager • Miami, FL, US

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