Social Media Manager

Social Media Manager

Job Category : Marketing

Location : Boca Raton, FL 33486, USA

Description

Key Responsibilities :

• Develop and execute a comprehensive organic social media strategy across platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, X / Twitter).
• Own the content calendar and ensure alignment with brand, subscriber growth, and retention goals.
• Oversee production of high-quality content (video, reels, static posts, UGC, live events) tailored to each platform.
• Work closely with designers and copywriters to brief, edit, and deliver content that is on-brand and meets deadlines.
• Coordinate multi-channel campaigns across teams, ensuring timely execution.
• Identify, recruit, and contract influencers and creators who align with our brand values and audience.
• Manage end-to-end influencer campaigns : outreach, negotiations, briefing, content approvals, and performance tracking.
• Build long-term relationships with influencers to foster brand advocacy, reach, and cultural relevance.
• Ensure influencer campaigns deliver on engagement-focused KPIs (reach, impressions, engagement rate, sentiment, awareness).

Qualifications :

Technical & Creative Skills :

What We Offer :

HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.