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Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided)

Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided)

MediabistroChicago, IL, United States
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Overview

Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) at Agoda.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels, flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

The Marketing Innovations Team

The Marketing Innovations Team identifies and develops new marketing channels with high growth potential. The team is data-driven, creative, and focused on developing at-scale marketing programs to ensure Agodas leadership in new and emerging channels. You will learn and grow by working with experts from diverse backgrounds worldwide.

What youll do

  • Spearhead the development, execution, and optimization strategy for growing Agodas new and emerging marketing channels
  • Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
  • Develop hypotheses, design experiments (e.g., A / B tests), and build structured analyses to evaluate campaign effectiveness and drive data-driven decisions for channel growth
  • Partner with various business functions to identify opportunities, analyze and interpret trends in complex data using techniques and tools such as SQL or Tableau
  • Communicate complex findings and strategic recommendations clearly to key stakeholders, including senior management

What youll need to succeed

  • Extensive experience : 35 years in a Data Analyst role or in projects involving big data; preferably in tech, e-commerce, or digital marketing. Bachelors degree in Computer Science / Statistics / Math / Engineering / Economics and Finance is a plus
  • Data-driven approach : Strong analytical skills; proficient in SQL, Tableau, and MS Excel
  • Innovative problem-solving : Ability to tackle complex challenges and navigate the organization to implement innovative solutions
  • Strong communication : Excellent writing and verbal communication with ability to create impactful presentations
  • Stakeholder management : Ability to influence and persuade with senior stakeholders and strong commercial acumen
  • Nice to have

  • Experience in digital or social media marketing
  • Experience with hypothesis testing, statistical analysis, and using Python / R for data manipulation and analysis
  • Equal Opportunity Employer

    We are an equal opportunity employer committed to diversity and inclusion. Employment is based on merit and qualifications regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We will keep your application on file and you can request removal at any time. For details, see our privacy policy.

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