Integrated Media Account Executive

Job Description

Job Description

Job Title : Integrated Media Account Executive

Location : New Orleans, LA

Georges Media is the proud parent company of The Times-Picayune and NOLA.com, iconic news and information sources deeply rooted in the New Orleans community. For generations, we've been dedicated to providing vital local journalism and connecting businesses with their customers. We are committed to innovation and offer a dynamic suite of print and digital advertising solutions to help local businesses thrive in today's evolving market. Join a team that values community, integrity, and the power of local media.

Position Summary :

Georges Media is seeking a motivated and results-oriented Integrated Media Account Executive to join our New Orleans sales team. This role is focused on empowering local Small to Medium-sized Businesses (SMBs) by providing them with a comprehensive suite of advertising solutions. You will leverage the trusted reach of The Times-Picayune (print) and the dynamic digital capabilities of NOLA.com, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising, digital display, digital video, and more. The ideal candidate will be a strategic thinker with a passion for local business, a consultative sales approach, and a drive to help New Orleans SMBs achieve their marketing goals and grow their business.

Key Responsibilities :

• Identify, prospect, and cultivate new business relationships with SMBs throughout the New Orleans metropolitan area.
• Conduct thorough needs assessments with local business owners and marketing decision-makers to understand their specific challenges, objectives, target audience, and budget.
• Develop and present compelling, customized integrated advertising proposals that strategically combine our print (The Times-Picayune) and digital (NOLA.com, SEM, SEO, Social Media, Digital Display, Digital Video) solutions to meet client needs and deliver measurable results.
• Clearly articulate the value proposition of print advertising in The Times-Picayune, including its reach and credibility within the local market.
• Educate clients on the benefits and application of various digital marketing services, including SEM, SEO, social media strategies (e.g., Facebook, Instagram, LinkedIn), digital display, and video advertising to enhance their online presence and lead generation.
• Negotiate advertising contracts and terms to close sales and achieve / exceed monthly and quarterly revenue targets.
• Serve as the primary point of contact and trusted advisor for SMB clients, building strong, long-term relationships through exceptional service and proactive communication.
• Collaborate with internal teams (e.g., ad operations, creative services, digital fulfillment) to ensure seamless campaign execution, trafficking, and performance.
• Monitor, analyze, and report on campaign performance, providing clients with actionable insights and recommendations for optimization and future strategies.
• Stay current with local market trends, industry best practices, competitor activities, and emerging advertising technologies relevant to SMBs.
• Maintain accurate and up-to-date records of all sales activities, client interactions, and pipeline status in CRM software (e.g., Salesforce).
• Represent Georges Media professionally at local business events, networking functions, and community gatherings.

Qualifications :

Skills & Competencies :

What We Offer :

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.

Salary : Commensurate with experience

Benefits : Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.