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SEO Manager Job at Mentalyc Inc. in Washington

SEO Manager Job at Mentalyc Inc. in Washington

MediabistroWashington, DC, United States
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At Mentalyc, we are redefining the future of mental health care by merging the power of AI with clinical expertise. Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is to build an AI-based platform that fully automates note-taking in therapy, creating an anonymized data set to help uncover the most effective therapeutic methods.

We believe in elevating mental health care, one note at a time. As a team, we are driven by curiosity, care, and collaboration. We push boundaries, embrace new ideas, and trust in each other and the process. We strive to inspire, innovate, and explore, all while ensuring data privacy and supporting therapists so they can focus on what matters most—delivering quality care.

Our values guide everything we do :

  • Curiosity drives us to explore new possibilities, innovate, and continuously improve. Whether it's developing our AI tools or growing personally, we embrace learning at every level.
  • Care extends beyond our mission to improve therapy. We care deeply for our team, clients, and partners, ensuring we create an environment of support, respect, and well-being.
  • Trust forms the foundation of our relationships. We maintain data security, uphold transparency, and foster trust internally within our team and externally with clients and partners.
  • Collaboration is at the heart of our success. We work together across departments and with therapists to create solutions that truly make a difference in mental health care.

If you share our passion for making a positive impact on mental healthcare and are excited to be part of a groundbreaking team, we invite you to join us at Mentalyc.

About the role

We’re looking for a Senior SEO Manager to fully own and operate our organic growth engine. This is a high-impact, individual contributor role where you’ll drive strategy and execution across all aspects of SEO—from technical audits to making our content LLMO-ready.

You’ll be supported by a team of part-time writers who can adapt to your processes and scale your ideas. As the channel grows, you’ll also get to hire SEO associates as needed—but the direction and performance of SEO will be in your hands.

If you’re a hands-on SEO expert who moves fast, thinks in systems, and loves squeezing the best out of AI agents and automation tools, we’d love to meet you.

What You’ll Do

Own & Scale Organic Growth

  • Scale organic acquisition by taking full ownership of strategy, execution, tracking, and optimization
  • Set up and maintain scalable systems for on-page, off-page, and technical SEO
  • Develop and maintain a scalable keyword strategy and structure content around content pillars
  • Continuously monitor and optimize conversion from organic traffic to product sign-ups
  • Content Planning & Execution

  • Conduct technical SEO audits and implement fixes across indexing, crawlability, and site structure
  • Optimize content for structure, metadata, internal linking, and search intent alignment
  • Direct a team of part-time writers, providing outlines, briefs, and feedback
  • Analyze competitors and adapt strategy to maintain an edge in organic search
  • Setup, run and optimize A / B tests to improve landing page performance
  • Ensure the product’s features and value proposition are communicated in the right places across all organic content
  • Leverage Data, AI & LLMO

  • Build performance dashboards to track and report SEO performance (with BI support)
  • Use AI tools and agents (e.g., GPT) to speed up research, optimizing content, and workflow automation
  • Make content LLMO-ready by structuring it for visibility in AI models and LLMs (e.g., structured content, question-based formats, citations)
  • Stay ahead of SEO / LLMO trends and integrate insights into content strategy
  • What We’re Looking For

  • 5+ years of experience owning, operating and successfully scaling organic channel
  • Proven experience in exponentially scaling organic channel (preferably for SaaS products, US market)
  • Experience in conducting thorough keyword research, content optimization, and developing effective link-building strategies
  • Experience with technical SEO, including handling sitemaps, robots.txt, structured data, and resolving crawl issues
  • Proficient in Google Sheets or Excel—we don’t look for Macro or VBA level proficiency. However, the ability to use and present any data in a meaningful and structured way is a must-have
  • Experience using AI or automation to scale or streamline SEO workflows
  • Bonus : Familiarity with LLMO trends, basic HTML / CSS, proven success in organic socials or other platforms (YT, Medium, Reddit, etc) or experience in SaaS, healthcare, or mental health industries.
  • Personal Qualities :

  • Organized and self-motivated : Ability to take initiative and be reliable with minimal supervision.
  • Creative and analytical : Able to blend creativity with data-driven approaches for effective decision-making.
  • Collaborative : Enjoys working across teams and mentoring others.
  • Mission-driven : Cares deeply about mental health and how technology can improve lives.
  • Entrepreneurial mindset : Thrives in a fast-paced, startup environment.
  • What we offer

  • Creative and dynamic environment : Join an innovative, fast-growing, mission-driven startup focused on mental health technology.
  • Strategic leadership : Take ownership of SEO strategies, with a clear path toward senior leadership opportunities in the marketing department.
  • Flexibility : Enjoy the benefits of a fully remote, diverse, and international team with flexible working hours.
  • High impact : Play a key role in improving our organic search visibility and driving sustained growth in traffic and revenue.
  • Evaluation Process

  • Application Review : We’ll assess your application for fit with the role.
  • Task : Complete an assignment to showcase your SEO skills.
  • Team Interviews : Meet the Head of Growth and the CEO to discuss your experience and vision for Mentalyc.
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