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Senior Associate, Medicaid
Senior Associate, MedicaidHumana • Louisville, KY, US
Senior Associate, Medicaid

Senior Associate, Medicaid

Humana • Louisville, KY, US
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Senior Associate, Medicaid

Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have expertise in health insurance for vulnerable populations? If so, you may be a fit for Humana's Senior Associate, Medicaid.

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United Statesseniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions. To help deliver on this mission, we are seeking a Senior Associate to develop breakthrough campaigns to drive member engagement in our Medicaid portfolio. This role is ideal for a strategic marketer who deeply understands Medicaid programs and how to develop campaign strategies that deliver results in a fast-paced, and regulated environment.

This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners : Market Presidents, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology.

Role Responsibilities

As a key member of Humana's Product Marketing team, you will drive product marketing and member engagement strategies for our Medicaid offerings.

  • Support the development of marketing strategies and campaigns for Medicaid and Healthy Horizons programs.
  • Collaborate with Product, Brand, Compliance, and Community Engagement teams to ensure messaging is accurate, accessible, and culturally appropriate.
  • Assist in the creation of member-facing materials and digital content tailored to Medicaid audiences.
  • Monitor campaign performance and member engagement metrics to inform optimization.
  • Stay current on Medicaid regulations and market trends to support strategic planning.

Use Your Skills to Make an Impact

Qualifications

  • Bachelor's degree in Marketing, Public Health, Communications or related field.
  • 4+ years of experience in healthcare marketing, preferably with Medicaid or government programs.
  • Strong understanding of Medicaid regulations, CMS guidelines, member engagement strategies, and culturally competent communication practices.
  • Proven ability to collaborate cross-functionally with teams such as Product, Compliance, Community Engagement, and Legal.
  • Experience developing member-facing materials and digital content tailored to underserved populations.
  • Strong project management skills with the ability to manage multiple priorities and meet deadlines.
  • Excellent written and verbal communication skills, with attention to detail and audience sensitivity.
  • Preferred

  • Master's degree in Marketing, Communications, or Business / Healthcare Administration.
  • Experience working with state Medicaid agencies, managed care organizations (MCOs), or CMS.
  • Background in multicultural marketing, health literacy, or community outreach.
  • Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including :

  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities
  • Our Hiring Process

    As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

    If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

    Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

    Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

    Scheduled Weekly Hours 40

    Pay Range $94,900 - $130,500 per year

    This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    Description of Benefits

    Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

    Application Deadline : 10-22-2025

    About Us

    Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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    Medicaid • Louisville, KY, US

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