Marketing and Growth Manager

Description

FLSA Status : Exempt

Position Summary

The Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (agriculture, manufacturing, healthcare, closely held business).

Major Duties and Responsibilities

Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include :

Marketing Strategy & Execution

Serve as the main point of contact for several assigned industries, building understanding of unique industry challenges, needs, messaging and buyer personas

Develop and execute tailored marketing strategies for industries

Conduct market and client research to identify growth opportunities

Support innovation by bringing new service offerings and delivery ideas to the industries

Create and manage multi-channel marketing campaigns and report on performance

Event & Sponsorship Management

Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads

Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy

Organize, support, and promote speaking engagements and related materials / logistics

Distribution Channel Integration

Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications

Assist with thought leadership ideation and placement

Assist in developing industry-specific content assets

Sales Enablement & Alignment

Work with industry teams to identify ways to fill the pipeline

Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks

Assist with account-based marketing strategies for high-priority accounts

Requirements

Required Experience and Education

Bachelors degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.

Desired Qualifications, Skills, Abilities, and Characteristics

Strategy-first mindset to identify opportunities and build internal support

Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives

Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects

Excellent communication, writing, problem solving and project management skills

Expert writing and storytelling skills that engage and resonate with target audiences

Strong business judgment, professional demeanor and a drive for innovation and client service

Proficiency in HubSpot for marketing automation / CRM and analytics tools

Experience developing go-to-market strategies in professional services (tax, audit, accounting, managed IT, cybersecurity and / or wealth management)

Working Conditions

AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8 : 00 a.m. 5 : 00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. AdamsBrown, LLC. is an Equal Opportunity Employer.

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