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Account-Based Marketing Manager, NAMER Strategic Customer and Partner Marketing
Account-Based Marketing Manager, NAMER Strategic Customer and Partner MarketingUSA Jobs • Washington, DC, US
Account-Based Marketing Manager, NAMER Strategic Customer and Partner Marketing

Account-Based Marketing Manager, NAMER Strategic Customer and Partner Marketing

USA Jobs • Washington, DC, US
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Account-Based Marketing Manager

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key responsibilities include :

  • Design and execute territory-specific ABM campaigns (1 : 1, 1 : few) that align with global frameworks and drive measurable business impact
  • Create and implement multi-channel partner marketing programs and joint marketing campaigns that drive growth
  • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
  • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
  • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
  • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
  • Drive operational excellence through standardized processes, documentation, and best practices
  • Track and report on program performance, using data to optimize and scale successful approaches
  • Manage program budgets effectively, demonstrating frugality while maximizing impact
  • Collaborate with global ABM community to share learnings and adopt proven practices

Basic qualifications :

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience in a business-to-business (B2B) environment, high-tech products / services
  • Experience using marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce)
  • 3+ years prior ISV experience in data, security, or AI
  • 5+ years of professional non-internship experience building, executing marketing programs at a SaaS / B2B company
  • Preferred qualifications :

  • MBA
  • Experience with ABM platforms (6sense, Demandbase, etc.) and marketing analytics tools
  • 7+ years of developing and managing acquisition marketing or channel programs experience
  • Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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