Omni Marketing Strategy Manager
This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will drive and execute the Omni marketing strategy through customer first thinking, consistency of messaging across each marketing channel, leveraging merchandise priorities, company content and promotional priorities and channel plans. You will effectively build and maintain cross-functional relationships with key stakeholders to ensure consistency of messaging and an easy customer experience.
What You'll Do
- Manage offer data within Sitecore, submitting offers and ensuring all necessary information has been submitted accurately by merchants
- Ensure product submissions and changes meet the needs of content strategies and channel requirements in collaboration with channel planners
- Implement pricing and image changes based on channel insights and content strategies to support channel goals
- Partner with Planning and Strategy teams to ensure product submissions align with copy and product requirements to meet the strategy
- Work closely with Channel planners to execute channel plans, including managing offers in Sitecore and template submissions
- Partner with Compliance to ensure offers meet legal requirements and align with content strategy and channel objectives
- Oversee the proofing process, ensuring pricing and photo assets are accurately reflected in design, and communicate updates to relevant teams
- Drive process improvements and operational efficiencies in collaboration with Marketing Operations, optimizing tools, timelines, and resources
- Work cross-functional with teams such as Planning, Strategy, Creative, Merchandising, Compliance, and others to ensure cohesive strategy execution and positive customer experiences
- Ensure content accuracy across channels at all stages to maintain consistency and deliver the best customer experience
- Communicate updates efficiently based on shifts in promotions or business priorities
- Act as the primary liaison between Merchants, Planning, and Creative teams to support creative output
- Additional tasks may be assigned as necessary
What Skills You Have
Required
Bachelor's Degree, or 1-3 years of relevant experienceStrong written and verbal communication skillsExcellent collaboration skills across all levels of an organizationExcellent time management and organizational skills with emphasis on multi-tasking and prioritizationStrong critical thinking skillsPreferred
Experience in retail marketing coordination