Executive Director of Consumer Analytics

Executive Director, Consumer Analytics

The Executive Director, Consumer Analytics will support Northwest Bank's consumer business by utilizing internal and external data to drive business results and critical strategic decisions. This role will develop data models, analytics, and insights to increase sales, improve profitability, optimize staffing, construct incentive plans, and price product offerings. In addition, the consumer analytics director will be responsible for pricing deposits to achieve balance growth and margin expectations for the Consumer Bank. This includes influencing promotional campaigns, regional pricing, segmentation efforts, and marketing initiatives to optimize efficiency and return on investment. In working with information technology and the Chief Data Officer, support the organization's overall long-term data strategy. This role will have a high level of autonomy and accountability to evaluate, build, and influence the direction and future of overall data analytics at Northwest Bank.

Essential Functions

• Leveraging internal and external data, build advanced analytics to support deposit pricing recommendations to retain existing balances, grow new relationships, attract off us balances, and improve overall deposit margins
• Build and manage staffing models with both internal resources and third-party applications to optimize sales and service across the consumer bank network, including retail financial centers, wealth management, and contact centers
• Aggregate and analyze consumer data related to transactions, balances, product usage, and behaviors to create segments, targeted offers, cross-sell strategies, and profitability views; build a repeatable analytical process and associated data models
• Collaborate with human resources and sales leaders to revise existing incentive plan structure and establish a strategic approach to goal setting across the network of financial centers, simplifying existing manual reporting and scorecard development
• Partner with existing analytical resources in different business lines to create a research hub in support of the overall organization's mission to be more data-driven; work with leadership and Chief Data Officer to improve processes, modeling, and data warehousing
• In direct support of the Chief Consumer Banking Officer, lead multiple strategic initiatives to improve sales, drive efficiency, evaluate operations, and increase share of wallet
• Maintain expertise in data strategy and infrastructure, database governance, and deployment of performance-based models and reporting
• Create content on demand in a range of styles and voices while observing hard deadlines, and have a proven record of program development and project management
• Craft and drive strategies to enable sales teams, contact center agents, and frontline partners to leverage data insights to improve performance
• Build insights using financial and nonfinancial data, in some cases leveraging together to support business decisions
• Influence new financial center location decisions by analyzing economic data, traffic patterns, urban / suburban development trends, and competitive movements in the industry

Additional Essential Functions

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

Bachelor's Degree Required

Master's Degree Preferred

Work Experience

More than 15 years leading advanced analytics and modeling in support of improving sales, profitability, and marketing ROI, preferably in consumer banking

Knowledge, Skills, and Abilities

Ability to develop and implement an organizational vision which integrates key strategic goals, priorities, values, and other factors

Ability to balance change and continuity to continually strive to improve customer service and program performance, to create a work environment that encourages creative thinking, and to maintain focus, intensity and persistence, even under adversity

Ability to design and implement strategies which maximize employee potential and foster high ethical standards in meeting the Northwest's vision, mission, and goals

Ability to make timely and effective decisions and produce results through strategic planning and the implementation and evaluation of programs and policies

Ability to acquire and administer human, financial, material, and information resources in a manner which instills public trust and accomplishes Northwest's mission, and to use new technology to enhance decision making

Ability to explain, advocate and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally

Ability to develop an expansive professional network with other organizations

Knowledge of key national and industry policies and economic, political, and social trends that affect Northwest; Understands near-term and long-range plans and determines how best to be positioned to achieve a competitive business advantage

Additional Knowledge, Skills and Abilities

Be skilled in SQL, SAS, Microsoft Power BI, Tableau, and other advanced analytic tools and methodologies; expertise in data structures

Possess a proven record of strong interpersonal skills - this position requires substantial interaction with bank representatives at all levels, including senior management. The ability to communicate persuasively, both orally and in writing.

Translating complex analyses into compelling narratives to advocate for marketing spend, product enhancements, staffing optimization, and to drive critical initiatives forward

Possess excellent project management and cross-functional collaboration skills by working closely with teams across the organization, including Marketing, Information Technology, Executive Leadership Team, Network leaders and sales team members, Finance, and Human Resources

Possess an understanding of consumer deposit pricing, elasticity, and economic factors impacting consumer behavior and bank profitability

Working Large bank experience a plus, specifically managing demands of multiple stakeholders and collaborating across marketing, technology, product, risk management, and lines of business

A degree or coursework in computational mathematics, data science, or applied math would be beneficial

Travel Requirements

Occasionally across the bank's regional offices and to acquire additional expertise through industry forums, conferences, and vendor engagements, approximately 10-20% of time

Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.