Marketing Specialist (Health Clubs)

Marketing Specialist

Join us as we empower the world to work out, creating healthier lives together.

At Life Fitness / Hammer Strength, we're not just marketing fitness equipmentwe're inspiring the world to work out. Our legacy as pioneers in fitness innovation drives us to deliver high-performance, reliable, and meaningful solutions that help our customers create exceptional workout experiences.

The Marketing Specialist will join our Segment Marketing team to support the creation of marketing assets, programs, and campaigns tailored to key accounts and independent health clubs. This role collaborates closely with Sales and cross-functional Marketing partners to drive impactful initiatives that put our customers first and help elevate our brand presence in the marketplace.

The primary focus of this position is to support the Marketing Manager in executing tactical marketing and communications efforts for the Health Clubs segment. Key responsibilities include campaign execution, content development, copywriting, sales enablement, and performance measurementall aimed at expanding market share, enhancing brand positioning, and empowering our sales team.

At Life Fitness / Hammer Strength, you'll join a team that plays as one, perseveres to get it done, and continues to raise the bar in fitness innovationwhile inspiring each other to live healthier, more active lives.

This is a hybrid position based out of our Global Support Center in Rosemont, IL. M / F are remote days and T / Th are in-office collaboration days.

As Life Fitness / Hammer Strength's Marketing Specialist (Health Clubs), you will :

• Execute multi-channel campaigns (email, social media, digital ads, content) under the guidance of the Marketing Manager for Health Club accounts.
• Assist in crafting and maintaining sales collateral such as presentations, case studies, and content assets tailored to health club operators.
• Help map customer touchpoints for both health club operators and end-members.
• Draft messaging and copy for internal and external communications aligned with customer journeys.
• Support account-based marketing (ABM) and key account initiatives, including localization of messaging and tactical execution.
• Monitor, analyze, and report on campaign performance (e.g., engagement, lead generation, open / click rates), and provide insights for optimization.
• Coordinate logistics for tradeshows, local activations, and club-based promotions.
• Maintain and organize marketing assets, ensuring consistent branding and messaging across all materials.
• Contribute to internal and external communications aligned with Health Club programming.
• Provide additional support to Marketing team projects and tasks as needed.

What Life Fitness / Hammer Strength is looking for in our Marketing Specialist (Health Clubs) :

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovationin the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you're ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV / resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $60,600 - $83,700 annually. The actual salary will vary based on applicant's education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to : a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness / Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "@lifefitness.com" or "@indoorcycling.com" domain email addresses or "lifefitness@myworkday.com" for U.S. opportunities.

Life Fitness / Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.