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Social Media & Content Specialist

Social Media & Content Specialist

SportsdigitaEdina, MN, US
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About the Role We’re looking for a Social Media & Content Marketer, a creator at heart who brings ideas to life through words and visuals.

You’ll be responsible for crafting high-impact content while also designing and publishing assets that drive awareness, engagement, and pipeline.

You will  be the connective tissue across marketing functions, working cross-channel to find and scale what works.

Ideal for someone energized by variety, ownership, and the ability to move fast.

This is a hands-on, execution-oriented role perfect for someone who loves wearing multiple hats, especially when those hats involve storytelling, design, and driving content from concept to launch.

Key Responsibilities Content Creation & Execution Write, edit, and design content across formats :

  • social posts, case studies, website copy, landing pages, sales collateral, and email campaigns.
  • Own the development of branded templates for repeatable content (PDFs, one-pagers, decks, etc.).
  • Work with internal stakeholders to turn customer wins, product updates, or thought leadership ideas into compelling assets.
  • Maintain a high-quality brand voice and visual identity across all touchpoints.   Social Media Ownership Own the end-to-end social media strategy across platforms (primarily LinkedIn, but also Instagram / X / Facebook / Youtube / Tiktok.).
  • Develop and manage and gain approval for a consistent content calendar that aligns with product launches, campaigns, thought leadership, and sales needs.
  • Write, design, and publish engaging posts that reflect the brand voice and drive follower growth, engagement, and website traffic.
  • Monitor performance analytics (impressions, engagement, CTRs, follower growth) and continuously optimize based on what’s working.
  • Stay on top of social trends, competitor activity, and platform updates to keep our presence modern, innovative and relevant.    Design & Visual Production Create lightweight design assets such as social graphics, website visuals, email banners, paid media creatives, etc.
  • Use tools like Canva, Figma, or Adobe Suite to develop on-brand visuals without needing a full design team.
  • Manage content libraries and ensure templates are scalable and easy to use.   Publishing & Channel Management Publish content to company website, social pages (LinkedIn, X, etc.), and email platforms.
  • Collaborate with Digital Marketing Manager to distribute content effectively.
  • Monitor engagement and performance to inform future iterations.   Cross-Functional Support Partner with Revenue Enablement to prioritize case studies, one-pagers, and slide decks that support sales conversations.
  • Support Marketing and Product leadership in turning positioning into usable field content.
  • Align with the broader marketing team on campaigns, launches, and brand storytelling.

Go-to-Market Support :

  • Support new product or feature launches with messaging, campaigns, and enablement content.   What Success Looks Like You’re effectively managing social channels with an organized calendar of upcoming content and constantly ideating on new ways to stand out on social media You’ve developed a high-performing content engine with repeatable templates and workflows.
  • You’ve been the primary administrator of a branded visual library that elevates our presence across social, web, and sales enablement.
  • You’ve increased engagement across key channels (e.g., social followers, email CTR, landing page conversions) and are comfortable launching experiments to increase these metrics.
  • Sales and customer-facing teams rely on your content to drive conversations and close deals.

    • You Might Be a Fit If You :

  • Have 2+ years of experience in a B2B marketing or content / design hybrid role.
  • Have been the primary administrator of social media channels like LinkedIn / X / Instagram from content ideation to posting and looking at analytics Are equally confident writing short-form copy (social, email) and long-form content (case studies, blogs).
  • Have strong design sensibilities and can produce professional-looking assets in Canva, Figma, or Adobe tools.
  • Have a portfolio that shows your ability to turn ideas into beautiful, useful content.
  • Are comfortable in a sales-led environment where content priorities often shift based on real-time feedback and requests from the sales team—and you enjoy turning those asks into high-impact assets quickly.
  • Obsess over brand consistency and know how to make a brand feel elevated, modern, and human.
  • Understand marketing fundamentals across paid, lifecycle, content, product marketing, and growth.
  • Thrive in a lean team where speed, quality, and autonomy matter.
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    Social Media Specialist • Edina, MN, US