Chief Marketing Officer, Optum Insight & Optum Financial

Overview

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Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. This position leads the delivery of member engagement programs for these offerings, including business and product specific marketing campaigns, segment campaigns for bundled products and sales materials.

Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints.

You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging, with a focus on developing talent and bringing out the best in people
• Leads the development of an overall marketing strategy that will drive profitable growth
• Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment
• Executes on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS)
• Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals
• Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial’s external websites, social media, and market research
• Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals
• Develops and implements marketing strategies and plans for Optum Insight and Optum Financial as a whole, as well as for specific markets and service lines in conjunction with strategy and business development
• Assists in product and market positioning, go to market and launch strategies
• Leads omni-channel campaigns utilizing best-in-class campaign management and measurement tools, leveraging content and content tools to drive personalization and extend reach
• Manages large, complex budgets across diverse market segments
• Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand
• Serves as a catalyst for innovation and actively seeks new ways to grow and improve
• Establishes and achieves concrete measurement standards for all marketing activities, including financial goals; develops and manages marketing budget and measures ROI
• Leads and supports the team in managing external vendor relationships

Pay is based on several factors including local labor markets, education, work experience, certifications, etc. In addition to salary, benefits include a comprehensive package, incentive and recognition programs, equity stock purchase and 401k contribution (subject to eligibility). Remote employees must adhere to UnitedHealth Group’s Telecommuter Policy.

Required Qualifications

Preferred Qualifications

Note : All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Location details : Maple Grove, MN; Minneapolis, MN; various MN locations may be listed in postings.

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