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ViiV Healthcare (GSK) Manager, Access Strategy and Marketing - HIV Prevention
ViiV Healthcare (GSK) Manager, Access Strategy and Marketing - HIV PreventionGSK • Durham, NC, US
ViiV Healthcare (GSK) Manager, Access Strategy and Marketing - HIV Prevention

ViiV Healthcare (GSK) Manager, Access Strategy and Marketing - HIV Prevention

GSK • Durham, NC, US
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Manager, Access Strategy And Marketing HIV Prevention

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV / AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.

Reporting to the Director, Access Strategy HIV Prevention, the Manager, Access Strategy and Marketing HIV Prevention is responsible for the development and execution of business strategies and marketing tactics geared towards population-based decision makers to achieve and maintain ViiV HIV Prevention product access in the US. This manager is responsible for the design, development, and delivery of all payer customer-facing promotional and non-promotional customer engagement tactics.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package.

This role will provide you the opportunity to lead key activities to progress your career, these responsibilities include some of the following

  • Develop, maintain, and optimize an integrated payer value proposition for population-based decision makers across the product lifecycle
  • Support initiatives to identify insights and understand the clinical, economic, and organizational value elements that align to payer decision criteria and motivations
  • Manage the end-to-end development and implementation of branded and unbranded strategies, messaging, resources, and tools that support strategic account engagement and non-personal engagement
  • Support training of all customer-facing teams (payer field team, field sales, field reimbursement, and trade) on market access topics for aligned products
  • Partner with brand team and matrix stakeholders to ensure a clear understanding of the competitive market access environment
  • Demonstrate superior interpersonal skills with ability to lead, influence, and gain alignment cross-functionally
  • Lead and manage agency and vendor relationships.

Basic Qualifications :

We are looking for professionals with these required skills to achieve our goals :

  • Bachelor's degree & 3+ years of US-based pharmaceutical industry experience in Market Access OR Marketing OR Commercial
  • Experience in creating product messaging and developing tactics
  • Experience in navigating Copy Approval (legal, regulatory, medical review) for tactics
  • Experience with commercial and public payer customers (i.e. PBMs, MCO, employer, Medicaid, Medicare) and the dynamics affecting the payer including industry trends, payer and channel economics, and public policy / government regulations
  • Experience working with and managing external agencies
  • Preferred Qualifications :

    If you have the following characteristics, it would be a plus :

  • Graduate Degree level (e.g., MBA) or equivalent experience
  • Experience in or understanding of the HIV therapeutic area
  • Prior experience in Market Access
  • Strong business acumen
  • Experience developing payer messaging and segmenting specific marketing insights
  • Proven problem-solving and analytical skills with the ability to process both quantitative and qualitative insights, draw conclusions, and translate to actions at pace
  • Excellent communication skills (written, verbal, & presentation) with the ability to succinctly communicate complex information and present effectively to various audiences
  • Strong interpersonal skills with demonstrated ability to develop and maintain trusted relationships, work well in cross-functional teams, and influence with or without authority
  • Experience in gaining alignment and influencing without direct authority
  • Demonstrated learning agility with a high level of curiosity and motivation to manage complexity and solve problems in ambiguous environments
  • Proven ability to translate strategic direction into action plans, manage competing priorities, and foster organizational alignment under tight timelines
  • Knowledge and practical application of the compliance and regulatory requirements of product promotion including programs designed to educate payers on drug safety and appropriate use (FDAMA 114, pre-approval information exchange, etc.)
  • At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

    We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

    Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

    If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

    ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

    Important notice to Employment businesses / Agencies

    ViiV does not accept referrals from employment businesses and / or employment agencies in respect of the vacancies posted on this site. All employment businesses / agencies are required to contact ViiV's commercial and general procurement / human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business / agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business / agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies in respect of the vacancies posted on this site.

    Please note that if you are a US Licensed Healthcare Professional

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