Sr Director Acquisitions Marketing

Job Description

Job Description

PeopleConnect is looking for a Senior Director, Acquisition Marketing to join our award-winning team to support our People Search division. Reporting directly to the Chief Marketing Officer, this leader will bring deep expertise in performance marketing, a passion for testing and innovation, and a track record of building efficient, scalable customer acquisition programs. Sounds interesting? If so, read on!

People Search is a web development division in our PeopleConnect portfolio that services over one million customers nationwide. Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none : we’re innovative, creative, collaborative, and talented. Together — we work magic!

When in office, employees are able to enjoy our state-of-the-art facilities. Our dog-friendly office includes complimentary snacks, beverages and crazy-good perks (like massages, kombucha & cold brew on tap, catered lunches, video games, offsite team events and more)!

We offer very competitive salary + generous bonus package, 100% company paid health insurance (Medical, Dental, Vision) for all employees, UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement, Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave, subsidized Dependent Care, Training / Education Reimbursement, Paid Parking and 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards…and more! Check us out here!

Position Summary :

The Senior Director, Acquisition Marketing will own planning and performance of customer acquisition across digital and offline channels, with responsibility for delivering measurable growth in subscribers and revenue. This is a unique opportunity for an experienced idea generator and hands-on operator with at least 10 years of experience in direct-to-consumer marketing. Background in online subscription businesses is a plus.

Key Responsibilities :

Lead planning, strategy and execution across core performance channels : SEM, display, native, mobile and paid social.

Expand acquisition into new growth channels including TV, radio, CTV, podcast, and emerging media, driving test-and-learn programs.

Build and manage integrated media plans, ensuring optimal channel mix and investment efficiency to maximize ROAS and LTV.

Partner with analytics to drive measurement, attribution, and cohort analysis, turning insights into action.

Collaborate with product and creative teams to deliver campaigns that connect performance marketing with mid- and upper-funnel awareness.

Develop, manage agency and vendor relationships, negotiating contracts and holding partners accountable for results.

Mentor and develop an (already) high-performing acquisition team, fostering creativity, accountability, and collaboration.

Other duties as assigned.

Desired Outcomes :

Consistent growth in subscribers and revenue through efficient acquisition across digital and offline channels.

Entry into efficient new media channels that broaden reach and diversify lead flow.

Expansion of a testing culture that delivers actionable insights and continuous improvement.

Develop new media attribution approaches and reporting tools / dashboards that measure ROI and inform future planning.

Desired Skills and Experience :

10+ years of acquisition marketing experience with proven success scaling DTC businesses.

Expertise in performance channels (SEM, display, streaming, social) and comfort investing in offline channels (TV, radio, podcast, CTV).

Experience in financial services, fintech, or other regulated, subscription-based categories strongly preferred.

Hands-on knowledge of attribution models, media mix, and analytics tools (e.g., Google Analytics, attribution platforms, marketing automation).

Proven ability to lead teams, manage budgets, and deliver results against aggressive growth targets.

Bachelor’s degree required; MBA or advanced degree a plus. Agency experience is also a plus but not required.

Salary Range : Min : $196,022.78

Mid : $220,697.25

Max : $245,473.15

The pay range reflects the salary amount the Company reasonably expects to pay for the position. It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications.

The Company's Applicant and Worker Privacy Notice can be found here.

PeopleConnect is an equal opportunity employer.

Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.

Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order for this position in place.