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Digital & Social Media Analytics Manager

Digital & Social Media Analytics Manager

MediabistroNew York, NY, United States
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Title : Digital & Social Media Analytics Manager

Duration : 6 months could go perm

Location : New York City, NY

Responsibilities :

  • Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.
  • Work with complex data structures; manipulate and cleanse data and perform statistical analysis
  • Interpret data and analyze results to generate insights and formulate the strategic implications to clients
  • Deliver analyses such as : advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
  • Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
  • Independently deliver results and presentations to internal stakeholders and clients
  • Contribute to the success of other team members (West and nationally) by providing training, knowledge sharing and best practices
  • Effectively manage projects with support from senior team members
  • Mentor and educate junior team members on job-relevant skills (Tableau, SQL, SAS, web analytics, survey design, etc.)

Soft Skills

  • SQL, SAS (or Stata), Tableau, Microsoft Office products

    • Experience Guidelines :

  • 4 – 7 years of work experience in a quantitative business environment
  • Has shown an intellectual curiosity and a passion for digital analytics
  • Has questioned the norms and elevated the value or process behind their work
  • Has experience performing analyses on large data sets, interpreting data and generating insights
  • Has executed projects with strong output and little oversight
  • Has developed strong relationships with internal and external audiences
  • Has exhibited strong communication skills when explaining complex concepts
  • Has demonstrated expertise with tools such as : Tableau, DoubleClick Manager (DCM), SQL, SAS (or Stata), web analytics tools, survey design, etc.
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