Growth Marketing Manager (Remote) (Fort Washington)

Growth Marketing Manager (Remote)

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we've seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Job Description

We are seeking a strategic, analytical, and creative Growth Marketing Manager to lead customer acquisition and lifecycle engagement across our HCP audience and B2B (pharma / agency) marketing segments. This role will be instrumental in scaling our endemic HCP audience and fueling top-of-funnel growth for our commercial business.

You will own and optimize multichannel campaignsfrom SEO and paid acquisition to onsite conversion, lead gen funnels, and campaign experimentation. The ideal candidate brings a performance-first mindset with a sharp understanding of both HCP and media buyer dynamics in digital healthcare media.

Key Responsibilities

HCP Audience Growth

• Drive growth of MDLinx's endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy

Commercial Growth Support (B2B)

Performance Optimization

Marketing Technology Management : Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.

Stakeholder Collaboration : Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

Qualifications

Additional Information

Benefits :

A career opportunity with M3 USA offers competitive wages, and benefits such as :

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and / or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.