Strategic Communications Manager

Strategic Communications Manager

The University System of Maryland's Office of Communications and Marketing is looking for a Strategic Communications Manager to serve in a critical role that helps position the System as a leader and advocate for higher education. We are seeking a strategic communicator to join a nimble team that manages the System's brand and proactively tells the story of our impact in Maryland and beyond.

The Strategic Communications Manager will report to the Vice Chancellor for Communications and Marketing and contribute to the development of system-wide communications strategies that support the mission, vision, and brand positioning of the System and its partners. The incumbent will work proactively with stakeholders across the system to identify engaging story ideas and craft creative content for multiple audiences across the system's channels, including : websites, social media, press releases, speeches, legislative testimony, newsletter content, and other forms of content. The incumbent must be a sharp and creative writer who is equally comfortable drafting stories and pitching ideas to advance our messages.

Content Development :

• Proactively identifies and develops content opportunities that align with USM's strategic goals and brand positioning.
• Creates compelling written content for websites, social media, press releases, newsletters, video scripts, speeches, legislative testimony, and other platforms.
• Supports the development of executive communications for the Chancellor, Board of Regents, and System leadership.
• Ensures consistency of voice, messaging, and branding across all communication materials.

Media Relations :

Media Monitoring :