Director of Lifecycle Marketing
VirtualVocationsMadison, Wisconsin, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Director of Lifecycle Marketing.
Key Responsibilities
Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retention, and win-back
Design and manage multi-channel lifecycle campaigns that are personalized and relevant across various platforms
Lead and mentor a team of lifecycle marketing specialists while collaborating with cross-functional teams to enhance customer experience
Required Qualifications
Ten + years of progressive experience in lifecycle marketing or CRM, with significant leadership experience
Proven track record of executing successful lifecycle marketing strategies that yield measurable business results
Deep expertise in marketing automation platforms such as HubSpot and Salesforce
Strong analytical skills with the ability to interpret complex data and make data-driven decisions
Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus
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