Director, Marketing Insights & Performance

Director, Marketing Insights & Performance

400 Galleria Pkwy SE, Atlanta, GA 30339, USA

Job Description

We are Aaron’s - an industry leader in the sales and lease-to-own retail industry, known for quality brand names and superior customer service. We provide our team members with the opportunity to reach their full potential in a team-oriented, high-energy, recognition-based environment with competitive pay and benefits. This is much more than a job – it is a career with purpose.

Director, Marketing Insights & Performance

This position is based in Atlanta, GA in our Galleria office and is a hybrid role. Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting.

The Director of Marketing Insights & Performance leads a cross-functional team responsible for turning data into strategy. This role oversees customer research, market intelligence, performance measurement, and planning, ensuring that every marketing investment is optimized for growth and aligned with business priorities. A strong storyteller and strategist, the Director translates complex data into clear, actionable insights that influence executives, marketing leaders, and cross-functional partners. Provides actionable insights that shape strategy, optimize performance, and drive data-informed decisions across all channels - strengthening Aaron’s ability to grow, compete, and connect with customers.

The Details

What You Need :

• 10+ years of progressive experience in marketing analytics, insights, or strategy, preferably in retail, consumer goods, or subscription-based industries.
• Proven expertise in customer insights, forecasting, attribution, and marketing performance optimization.
• Strong financial acumen, with experience in budgeting, pacing, and vendor co-op fund management.
• Strong people leadership capabilities, with a track record of developing high-performing teams.
• Bachelor’s degree in Marketing, Business, or Analytics; MBA preferred.

What You’ll Do :

Strategic Planning & Forecasting

Performance & Optimization

Measurement & Continuous Improvement

Additional Requirements :

Success metrics include :

A culture of continuous improvement, innovation, and data literacy across the marketing function.

Aaron’s Total Rewards

Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes :

Note : The pay range provided is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. No amount of pay is considered wages or compensation until earned, vested, and determinable. Any bonus, commission, or other compensation that is allocable to a particular employee remains at the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Benefits vary based on full-time employment status.

About Aaron’s At Aaron’s, we offer sales and lease-to-ownership of specialty items including furniture, consumer electronics, home appliances, and accessories throughout the United States and Canada. Our customers shop at Aaron’s for the same reason you should choose us for the next step in your career – our ability to positively influence people’s lives. If you are looking for a company with the passion and dedication to make a difference in the lives of customers and team members alike, join us today. Aaron’s is an Equal Opportunity Employer.

Aaron’s is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact

400 Galleria Pkwy SE, Atlanta, GA 30339, USA

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