BISSELL, Inc. is hiring : Sr. Retail Media Manager in Chicago

Overview The Sr. Retail Media Manager is a key member of BISSELL’s Media Team, driving the strategic vision for digital retail media initiatives and crafting best-in-class retail media plans with our key strategic customers. As a pivotal role within our Go-To-Market practice, this role bridges sales goals with retail media expertise, contributing to a cohesive and effective omnichannel media strategy. This position offers significant visibility and interaction with the executive team.

Responsibilities Key Responsibilities :

Lead Retail Media Strategy : Develop and execute customer-specific media strategies that drive business growth and incrementality.

Collaborate Across Teams : Act as the retail media lead within the media team, aligning with agency partners, sales, and analytics teams to deliver cohesive media strategies that both deliver sell-in and sell-through.

Drive Innovation and Best Practices : Serve as a digital thought leader, promoting digital innovation and sharing insights to enhance our holistic media approach.

Measure and Communicate Results : Work closely with marketing analytics to ensure clear and consistent reporting of media performance, test plans, and outcomes, utilizing advanced marketing measurement models.

Maximize Media Investment : Partner with major advertising platforms, research partners, and retail media networks to optimize the impact of marketing dollars.

Ideal Candidate Profile :

Experience : Proven hands-on experience in a media role, either at an agency or working closely with agency teams.

Analytical Skills : Familiarity with advanced marketing measurement models and the ability to translate media metrics into sales performance insights.

Collaborative & Strategic : Strong track record of working cross-functionally, with a self-starter mentality and a process-driven approach.

Media & Sales Integration : Deep understanding of the relationship between media strategy and sales goals, with experience in digital thought leadership and driving results.

Reporting Structure :

This role reports directly to the Director of Media, Integrated Marketing , and works closely with agency partners, retail media networks, and the sales department.

Position Profile 1. Develop and Execute Retail Media Strategy :

Strategic Leadership : Collaborate with the Director of Media and sales leads to define and implement retail media strategies across BISSELL categories and key North American customers.

Drive Incremental Growth : Media Acquisition : Build and scale digital acquisition levers, manage technical tools, and execute testing programs with agency partners.

Stay Agile : Monitor and adapt to emerging trends and platforms in the rapidly evolving media landscape.

Performance Management : Track and achieve revenue goals across business units, developing annual objectives, budgets, and strategies.

Media Optimization : Data-Driven Decisions : Lead media optimizations using available data sources, such as media mix model (MMM) outputs and multi-touch attribution

Innovation Opportunities : Identify and implement new media strategies, including audience targeting, platform utilization, and bid strategies, leveraging national media insights.

Cross-Functional Coordination : Effectively communicate media plans and optimizations to Marketing, Sales, and leadership teams.

Compassionate Leadership : Oversee external agencies, ensuring they have the information and collaboration needed to achieve market success.

Consistent Process Management : Implement consistent media planning processes across markets, covering media plan development, execution, approvals, billing, and reporting.

2. US Market Focus :

Walmart & Target : Oversee media strategy and activation, ensuring effective campaign execution.

Criteo Activation : Maximize the digital shelf presence with key customers.

Amazon Collaboration : Partner with the US and Global Amazon teams on activation, share insights, drive content development parity, and leverage BISSELL’s global capabilities.

Thought Leadership : Provide strategic guidance on media activities for other US customers as needed.

3. Canadian Market Focus :

Strategic Oversight : Lead media strategy and activation for Amazon, Canadian Tire, and Walmart.

Cross-Market Excellence : Apply learnings from US Walmart activation to elevate performance in the Canadian market.

Center of Excellence : Collaborate on building a North American Retail Media Center of Excellence to foster collaboration and share insights between US and Canadian markets.

4. Flexibility : Perform other duties as assigned to support overall business objectives.

Qualifications REQUIRED EXPERIENCE / EDUCATION :

Degree minimum : Bachelor / s

Specific concentration : Business, Marketing, Advertising

Experience level : 8-10 years Agency experience is a must

Direct experience working with retail media network : Amazon Advertising, Walmart Connect, Roundel, etc as a primary function of ones’ job

PREFERRED EXPERIENCE / EDUCATION :

Hands-on-keyboard experience in a digital performance channel function (retail performance channel, such as Amazon DSP, preferred)

Well-rounded background : general understanding of the broader media landscape outside of retail media, how retail media fits in a total media strategy

Customer mentality : understands the nuanced relationship between suppliers and customers, helps navigate complexities.

A proven track record of driving revenue growth through digital / retail media, and / or

for a brand / company

Experience building and scaling acquisition channels, managing technical tools and implementing testing programs

People management experience

Agency and / or agency management experience

Deep understanding of relevant performance marketing KPI’s

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