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Marketing Technology Specialist

Marketing Technology Specialist

MediabistroSanta Ana, CA, United States
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To thrive as a Marketing Technology Specialist, strong technical expertise and hands-on experience with Adobe platforms are essential. This role is ideal for someone who excels at the intersection of marketing and technology! The position plays a vital role in managing and optimizing Adobe Workfront, Workfront Fusion, Adobe Experience Manager (AEM) Assets and Asset Share Commons. Responsibilities include streamlining workflows, automating processes, maintaining system configurations, and enabling effective cross-functional collaboration. This work directly supports smooth, efficient, and secure marketing operations.

Here's what you'll do :

Adobe Workfront

  • Workflow Design : Maintain, develop and optimize project templates for marketing campaigns, creative requests, and asset production.
  • Process Automation : Work closely with the Creative Ops team to maintain and create intake forms, approval workflows and task dependencies to reduce manual work.
  • Collaboration : Ensure cross-functional teams are aligned through centralized workspaces.
  • Reporting : Work closely with Project Coordinators to build dashboards and reports to track project progress / timelines.

Workfront Fusion

  • System Integration : Connect Workfront with other tools like Adobe Experience Manager Assets, Creative Suite and other platforms.
  • Automation : Automate repetitive tasks (e.g., when a campaign is approved in Workfront, trigger asset deployment in AEM Assets / Asset Share).
  • Data Syncing : Ensure real-time updates between systems to maintain data integrity and reduce silos.
  • Custom Workflows : Build logic-based flows that reflect unique marketing processes (e.g., asset tagging, metadata enrichment).
  • Adobe Experience Manager (AEM) Assets

  • Asset Governance : Define metadata schemas, tagging conventions, and folder structures to ensure brand consistency. Oversee asset management with permissions and closed groups to ensure content security.
  • Integration : Connect AEM Assets with Workfront to streamline asset requests, approvals, and publishing.
  • Automation : Use Fusion to auto-tag assets, inform collaborators, or archive expired content.
  • Performance Tracking : Monitor asset usage, versioning, and engagement across channels.
  • Here's what we're looking for :

  • Platform expertise : 3-5 years working with Adobe Workfront, AEM Assets and experience in Adobe Creative Suite programs is helpful.
  • Education : Bachelor's degree or equivalent experience in Information Systems, Marketing Technology, or a related field. Creative background is a plus.
  • Cross functional collaborator. You work well with internal teams to support smooth, effective workflows while ensuring their needs are understood and supported with professionalism and responsiveness.
  • Strong communicator. You train users, build clear documentation, and help teams get the most from our marketing platforms.
  • Self-starter with a leadership mindset. Takes initiative, works independently, and proactively identifies gaps in systems to drive continuous improvement.
  • Here's what we offer you :

  • 15 days of paid vacation in your first year, plus paid sick time.
  • 401(k) plan with 4% company match and annual retirement profit-sharing contribution.
  • Competitive health insurance plans for individuals and families.
  • Check out behr.com / careers to view a comprehensive list of our benefits and perks.
  • Company : Behr Paint Company

    Shift 1 (United States of America) Full time Hiring Range : $66,600.00 - $104,610.00 Actual compensation may vary based on various factors including experience, education, geographic location, and / or skills.

    Our Commitment to a Culture of Inclusion and Belonging

    We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

    BEHR (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position . The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical / mental disability, medical condition, marital / domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

    BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

    E-Verify Participation Poster : English & Spanish

    E-Verify Right to Work Poster : English &Spanish

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