Influencer Marketing Manager Job at Columbia Sportswear in Portland

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

We're looking for a dynamic and strategic Influencer Marketing Manager to lead our influencer program and serve as the day-to-day liaison between our brand marketing team and our agency partner.

This role is pivotal in shaping and executing influencer strategies that align with seasonal campaigns, brand initiatives, and cross-functional goals. You'll work closely with our social media team to ensure cohesive messaging across channels and contribute to the development of our overall brand strategy.

HOWYOU'LLMAKE A DIFFERENCE

• Lead and evolve our influencer marketing program, driving engagement and brand awareness through strategic partnerships with creators across social platforms.
• Serve as the day-to-day point of contact for our agency partner ensuring seamless collaboration and execution of influencer campaigns.
• Collaborate cross-functionally with ecommerce, paid social, wholesale, and email teams to amplify influencer content across multiple channels.
• Develop and oversee a robust gifting and seeding program, identifying creative ways to connect with influencers and drive authentic brand advocacy.
• Contribute to strategic planning, offering insights and recommendations to optimize influencer efforts and align with broader marketing goals.
• Monitor and report on key performance indicators, including engagement rates and campaign effectiveness, to inform future initiatives.
• Champion influencer work across the organization, providing regular updates and advocating for the impact of influencer marketing.

YOU ARE

YOUHAVE

A strong track record of managing agency relationships.

#LI-DR1

#Hybrid

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

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