Job Description
STRATEGIC STAFFING SOLUTIONS (S3) HAS AN OPENING!
Strategic Staffing Solutions is currently looking for an Audience Operations Analyst for a W2 contract opportunity with one of our clients!
Job Title : Audience Operations Analyst
Role Type : W2 only
Duration : 12 months
Location : Bolingbrook, IL
Schedule : 100% remote
TOP SKILLS :
- Minimum 2 years of experience in digital advertising preferred.
- Experience with building custom audiences based on first-party data and leveraging AdTech and / or MarTech tools for activation or syndication
- Ability to translate business objectives and requirements into custom audience segmentation
- Proficiency in using MS Office including Excel and PowerPoint
- Experience with audience tools segmentation applications
POSITION SUMMARY :
We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency. Our client has built a diverse ecosystem of data-with the crown jewel being a rich customer dataset with over 40 million active members in the client's Rewards loyalty program. In this role, you will utilize this robust data set to develop and maintain unique first party audiences to leverage within companys's retail media network. The Audience Operations Analyst is responsible for planning, developing and activating audience segmentation to reach the targets most valuable to our brand partners.
YOU'LL ACCOMPLISH ALL OF THIS BY :
Planning & Activation
Create custom audiences by campaign and channels as requiredMonitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targetingServe as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needsLeverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future client's Media campaigns for brand partnersCollaboration
Work closely with Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentationWork closely with Media Sales and Account teams to understand business objectives and translate them into audience parametersCollaborate with external Ad Agency and Tech partners to align on target audience strategy to balance precision and reachMaintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platformsAnalysis & Optimization
Incorporate A / B testing, analytics, market research, and consumer insights to both assess the impact of audience segments and inform future audience strategies to grow sales, engagement, and connection with our guests and brand partnersStay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritizationRecognize and adopt best practices in Retail Media Network advertising to recommend high-impact audience segments that will maximize ROAS for our brand partnersTHE ESSENTIALS FOR SUCCESS :
Bachelor's degree in related discipline preferredStrong interpersonal skills, both in-person and writtenSelf-motivated to learn and produce solutions independently when necessaryComfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on executionPREFERRED QUALIFICATIONS :
Solid understanding of the digital media landscape as well as data segmentation digital media metricsStrong experience with building custom audiences based on 1P dataStrong experience of building customer insights and analyticsExperience with LiveRamp, SAS CRM Management or Adobe CDP"Beware of scams. S3 never asks for money during its onboarding process."
