Marketing Program Manager- GTM

FocusKPI is seeking a GTM Program Manager to join one of our clients, a high-tech SaaS company.

The GTM Architecture & Operations team is the connective tissue between Commercial Strategy, Sales, Customer Success & Support, Marketing, and Product. Sitting in the Commercial Strategy and Operations function, this team advocates for the customer-facing organizations in strategy discussions, representing their unique needs and constraints, determining how high-level decisions will impact these organizations, and overseeing the implementation of the solutions.

As the GTM Program Manager, Top of Funnel, you will drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively. You’ll be responsible for operationalizing lead generation initiatives, enabling the field to act on high-quality pipeline, and maintaining feedback loops that inform future campaigns.

This is a highly cross-functional role that sits at the intersection of marketing execution, seller readiness, and strategic GTM planning. You’ll play a critical role in ensuring that new campaigns, launches, and top-of-funnel programs are actionable, measurable, and aligned with the needs of our customer-facing teams.

Work Location : Remote - anywhere in the US; Client location : San Francisco, CA

Duration : 12-month contract with potential to extend or convert depending on candidate's performance and needs

Pay Range : $50 / hr to $57 / hr

Responsibilities :

• Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.
• Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes.
• Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective.
• Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration.
• Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies.
• Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion.
• Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials.

Requirements :

We are an equal opportunities employer and welcome applications from all qualified candidates.

#J-18808-Ljbffr