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Director - GTM Business Applications, Engage

Director - GTM Business Applications, Engage

WorkdayAtlanta, GA, US
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Director, GTM Enterprise Applications

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests : you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

The Business Technology Go-To-Market team works in close partnership with our business partners to help fuel growth and revenue goals for Workday, along with driving outstanding Customer and employee experiences. The team is responsible for developing and supporting innovative architecture-led solutions for our Marketing, Sales, Services, Customer Support & Legal business functions with Salesforce being the primary platform alongside other groundbreaking platforms like SnapLogic for Integrations, Conga / Apttus for CPQ, CLM, AWS as PaaS, Coveo Search Platform, OKTA for SSO and others.

We are seeking a seasoned Director, GTM Enterprise Applications to lead the strategy, delivery, and operational excellence of our Go-to-Market (GTM) technology portfolio.

This critical role will oversee the applications that power our Sales and Pre-Sales teams, directly influencing revenue growth and sales productivity.

Reporting to the VP of Enterprise Applications - Sales, you will be the key technology partner for our Revenue Operations team.

You'll lead a team responsible for implementing and managing enterprise platforms, including Salesforce Sales Cloud, sales forecasting solutions like Clari, and innovative AI / GenAI tools. Your leadership will ensure our technology ecosystem is scalable, strategically aligned with business goals, and delivers measurable outcomes.

Strategic Leadership & Business Partnership :

  • Act as a primary IT business partner for Revenue Operations, building strong, collaborative relationships with stakeholders to understand their needs and shape our long-term GTM technology strategy.
  • Partner with business leaders and Enterprise Architecture to influence critical technology and services procurement decisions.
  • Define and drive the multi-year roadmap for GTM applications, ensuring it aligns with our enterprise architecture and vision.

Portfolio & Program Management :

  • Oversee the entire lifecycle of our GTM applications, from demand management and project prioritization to operational support and performance tracking.
  • Lead the planning and execution of major transformation initiatives, ensuring projects meet agreed-upon objectives, quality standards, and timelines.
  • Manage a multi-million-dollar budget, track key performance indicators (KPIs), and report on delivery performance, application utilization, and costs.
  • Team Leadership & Organizational Development :

  • Build, lead, and mentor a high-performing team of delivery leaders, solution architects, and business analysts.
  • Foster a culture of continuous improvement, operational excellence, and innovation.
  • Drive strong collaboration with cross-functional and shared service teams to achieve collective goals.
  • Basic Qualifications :

  • 15+ years of IT experience with at least 5+ years leading enterprise business applications in a global environment.
  • 15+ years of experience implementing and managing GTM platforms (Salesforce Sales Cloud, Xactly, Clari, integration technologies, or equivalent).
  • 15+ years of knowledge in enterprise architecture, SaaS / cloud platforms, integration patterns, and data management.
  • Other Qualifications :

  • Ability to lead large, cross-functional programs and manage multi-million-dollar budgets.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Experience building and developing high-performing, geographically distributed teams.
  • Bachelor's degree in Information Systems, Computer Science, or related field (MBA or equivalent preferred).
  • Our Approach to Flexible Work :

    With Flex Work, we're combining the best of both worlds : in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

    Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

    Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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    Director Application • Atlanta, GA, US