Asst AD Marketing & Fan Experience

Asst AD Marketing & Fan Experience

Radford University Athletics is seeking a dynamic and creative leader to serve as the Assistant Athletic Director for Marketing & Fan Experience. Reporting to the Deputy Athletics Director, this position is responsible for developing and executing comprehensive marketing, branding, and promotional strategies for all sports, with a strong emphasis on men's and women's basketball. The Assistant AD will enhance the fan experience at Radford Athletic events, elevate the department's brand visibility, and drive attendance, engagement, and revenue. This role oversees game presentation, video board operations, in-game promotions, and the supervision of the Spirit Squad and Pep Band. The position also assists with fulfillment of corporate sponsorship agreements to ensure partner satisfaction and retention.

Required Qualifications

• Bachelor's degree.
• Experience in a collegiate or professional athletics setting or related field.
• Demonstrated success in achieving marketing, branding, and in-game presentation goals.
• Knowledge of sports marketing, promotions, and fan experience strategies.

Preferred Qualifications

Employment Conditions

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university's policies, procedures, and programs concerning safety and security, as well as three years' of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu / police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.

Radford University is committed to ensuring a safe and secure environment for all employees, students, volunteers, and stakeholders. As part of our hiring and screening process, we conduct criminal background checks in compliance with Virginia Code 19.2-389 and other applicable state and federal laws. Successful candidates will be required to have a criminal background check.